Libi & Daughters
Website:
libi.com
Job details:
About Libi & Daughters
Libi & Daughters is a London-based luxury skincare brand operating across the UK and Europe. We are looking for a hands-on Tech & E-commerce Lead who can own the technology requirements of a growing D2C business. This is not a pure software development role. We need someone technically strong who understands how technology, e-commerce, CRM, automation, data and AI come together to run a D2C business.
What you’ll own:
- Own and manage our Shopify ecosystem, including website updates, apps, integrations, checkout and ongoing improvements.
- Make front-end website changes and coordinate more complex development when required.
- Manage and troubleshoot integrations between Shopify and tools across CRM, email, WhatsApp, analytics and operations.
- Work with tools such as Klaviyo, Trengo, Make/Zapier, Google Analytics and other D2C platforms.
- Build and improve automations across customer communication, post-purchase journeys, internal operations and reporting.
- Evaluate and implement AI tools that can improve workflows, customer experience and team productivity.
- Troubleshoot day-to-day technical issues across the business and find practical solutions quickly.
- Execute new technology projects from identifying the right tool through integration and implementation.
- Work independently and take the overall ownership of tech stack.
What we’re looking for
- Bachelor’s degree in Computer Science, Engineering, IT or a related technical field.
- 2–3 years of relevant experience, preferably with a D2C/e-commerce company.
- Strong working knowledge of Shopify, including themes, apps, integrations and the Shopify backend.
- Comfortable with HTML, CSS and JavaScript. Strong engineering fundamentals are important.
- Experience working with CRM, marketing automation, analytics and no-code/low-code tools.
- Good understanding of APIs, integrations, data flows and automation.
- Strong understanding of current AI tools and how they can be applied to real business workflows.
- Able to independently research a problem, select the right technology and execute the solution.
- Strong problem-solving skills and good technical judgement.
Who this role is best suited for
- Someone who has worked close to the technology side of a D2C/e-commerce business and enjoys solving different kinds of problems rather than working only on one engineering product.
- You should be comfortable moving from fixing a Shopify issue, to setting up an automation, to evaluating a new AI tool, to integrating a CRM workflow.
How to apply
Please share your application here only.
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