Website:
anupamholistic.com
Job details:
Company Description Anupam Bhatia is a leading Nutritional Therapist specializing in reversing chronic lifestyle diseases without medication, working with clients across more than 20 countries since 2015. Certified in Integrative Nutrition and Gut Health Nutrition from New York and Holistic Nutrition from London, she is also the first Indian trained under Dr. Terry Wahls (USA) for autoimmune diseases. Her practice focuses on conditions such as autoimmune disorders, gut issues, obesity, Type 2 diabetes, and stubborn weight gain, with a strong clinical success record. Anupam’s work is globally recognized, and she is frequently invited to speak at international medical conferences and featured in media outlets like Femina, India Today, and Zee Business. The brand maintains an active digital presence, including a growing community on Instagram (@anupamholistics).
Role Description This is a full-time, on-site role based in New Delhi for a Shopify, Social Media and Growth – Digital Marketing Executive in the BCA/Wellness industry. The role involves managing and optimizing the Shopify storefront, including product listings, landing pages, basic analytics, and coordination with design and operations teams to ensure a smooth user experience. The Executive will plan, create, and publish engaging social media content across platforms, aligned with brand guidelines and wellness-focused messaging, while monitoring performance and engagement metrics. Day-to-day responsibilities include executing digital marketing campaigns, managing paid and organic growth initiatives, tracking key performance indicators, and preparing performance reports. The role also requires close collaboration with the founder and internal stakeholders to support brand visibility, audience growth, and lead generation within the wellness and nutrition space.
Qualifications
- Strong social media skills, including Social Media Marketing and Social Media Content Creation, with the ability to plan calendars and produce platform-appropriate content.
- Core Digital Marketing capabilities covering campaign execution, basic analytics, and optimization for growth and conversions.
- General Marketing knowledge, including audience segmentation, brand positioning, and understanding of wellness/BCA industry trends.
- Effective Communication skills for clear copywriting, internal coordination, and professional interaction with clients and partners.
- Hands-on experience with Shopify or similar e-commerce platforms, including product setup, basic configuration, and performance tracking.
- Familiarity with Instagram, Facebook, and other relevant social platforms; experience with ads managers and marketing tools is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; certifications in Digital Marketing or Social Media are beneficial.
- Detail-oriented work style, ability to manage multiple tasks, and interest in the wellness, nutrition, or healthcare domain.
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