Nap Chief
Website:
napchief.com
Job details:
Shopify Marketing Associate
Location: Turbhe, Navi Mumbai (On-site)
Experience: 5-6 Years | Full-time
At Nap Chief, we're redefining kids' wear for a new generation of parents. Born as a direct-to-consumer brand, we craft premium, super-soft, and personality-packed clothing that kids love to wear and parents trust.We're looking for a Shopify Marketing Associate who will own the end-to-end growth of our Shopify store. This role combines website management, performance marketing coordination, conversion optimization, and retention initiatives to drive Shopify revenue and deliver an exceptional customer experience.
Key Responsibilities
- Own and manage the Shopify website to ensure it is always updated, accurate, and visually appealing.
- Manage product listings, including titles, descriptions, pricing, images, collections, tags, and inventory visibility.
- Update homepage banners, landing pages, collection pages, and promotional creatives.
- Coordinate website execution for product launches, seasonal campaigns, and sales events.
- Work closely with the Performance Marketing team to optimize landing pages and improve campaign performance.
- Support end-to-end Shopify revenue growth by improving key metrics such as ROAS, CAC, Conversion Rate, AOV, and LTV.
- Assist in executing retention marketing initiatives, including website offers and customer engagement campaigns.
- Identify opportunities to improve product pages, collection pages, navigation, and overall user experience through CRO initiatives.
- Perform regular website hygiene checks, including broken links, pricing accuracy, product availability, and content updates.
- Monitor Shopify Analytics and website performance, sharing actionable insights and recommendations.
- Collaborate with Design, Content, Marketing, Tech, and Operations teams to ensure timely execution of campaigns and website updates.
- Support ongoing website optimization to enhance customer experience and maximize conversions.
What We're Looking For:
- Hands-on experience managing Shopify stores and Shopify backend.
- Understanding of Shopify merchandising, collections, navigation, and product management.
- Basic knowledge of Performance Marketing and digital marketing funnels.
- Understanding of e-commerce metrics such as ROAS, CAC, Conversion Rate, AOV, and LTV.
- Familiarity with Conversion Rate Optimization (CRO) principles.
- Strong analytical and problem-solving skills with an execution-first mindset.
- Excellent attention to detail and website quality checks.
- Strong coordination and communication skills across multiple teams.
- Ability to thrive in a fast-paced D2C environment and manage multiple launches simultaneously.
- Proactive, organized, and eager to learn and drive business growth.
Why Join Nap Chief?
- Fast-growing D2C kids wear brand.
- Own the growth of one of our most important revenue channels.
- High ownership with direct business impact.
- Work across performance marketing, retention, merchandising, and CRO.
- Learn and grow alongside a passionate, ambitious team.
- Build products and experiences that customers genuinely love.
Click on Apply to know more.