KOL Talent Manager, Affiliate Marketing

Relationship Management: Develop and maintain strong partnerships with top influencers to maximise affiliate performance and drive conversionsStrategy & Growth: Ideate and implement new strategies and amplification tactics to onboard KOLs and accelerate their growth within the Shopee Affiliate ProgramCross-functional Collaboration: Work closely with internal teams to execute strategic projects and improve operationsExternal Partnerships: Collaborate with external agencies and Multi-Channel Networks (MCNs) to onboard and nurture KOLs, ensuring sustained creator growthPerformance Tracking & Optimisation: Track and analyse initiative performance, leveraging data-driven insights to refine strategies and enhance success metricsCompetitive Analysis: Monitor and analyse competitor campaigns to identify insights, trends, and opportunities that can strengthen our own strategies

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.