About the role
As a Director of Marketing we rely on you to:
Drive exposure and revenue for the hotel while upholding a positive and consistent brand image.
Formulate the hotel's overall marketing and communications strategy by conducting market research, analyzing consumer trends, and identifying opportunities for growth.
Oversee the execution of marketing campaigns and initiatives. This may include coordinating with various departments and external agencies to ensure seamless implementation of marketing efforts.
Build and maintain strong relationships with media outlets to secure positive press coverage and enhance the hotel's public image.
Oversee the hotel's presence on social media platforms which is essential for engaging with customers and promoting the brand.
Strategise, create content, and manage the community to build a strong online presence.
Lead the development of integrated marketing campaigns that harmoniously utilize multiple channels to reinforce the hotel's message and create a more significant impact.
About the company
Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.
Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.
Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.
