Marketing Analytics & Digital Performance Manager

Sequel Med Tech is seeking a strategic and data-driven Marketing Analytics & Digital Performance Manager to join our marketing team. This role will be instrumental in setting marketing performance measurement strategy as well as measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, and work closely with cross-functional teams to deliver insights that drive better decisions and stronger ROI. The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that can turn data into story-based recommendations. Must have a solid understanding of data analysis tools (e.g. Google, Tableau, Salesforce, etc.) and be proactive, collaborative, and comfortable operating in a fast-paced startup environment. Experience within the diabetes or health-tech space is a bonus. Job Responsibilities and Essential Duties KPI Definition & Reporting Strategy Define and evolve marketing KPIs: Partner with marketing leadership and agency partners to identify key performance indicators across the customer journey from awareness to retention. Develop reporting requirements: Translate business goals into clear analytics requirements and collaborate with IT, sales, and marketing agencies to ensure data capture and reporting alignment. Guide dashboard development: Work closely with IT and analytics teams to implement dashboards that reflect strategic KPIs and enable real-time performance monitoring. Performance Analysis & Optimization Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI. Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes. Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses. Full-Funnel & Customer Journey Insights Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop-off points and growth opportunities. Strategic Decision Support Inform campaign and channel strategy: Present insights and performance reviews to guide budget allocation, creative direction, and media planning. Support strategic initiatives: Provide analysis for brand campaigns, product launches, lifecycle marketing, and partnership programs. Drive cross-functional alignment: Act as a liaison between marketing, sales product, and finance to ensure cohesive data-informed decision making.

Sequel Med Tech is an early-stage company developing the next generation of precision drug delivery devices.