About the role
The Senior Analyst, Marketing Data Science, SMN, is an integral part of the Marketing Effectiveness team tasked with developing insights that enable Sephora to improve how marketing investments impact business results. You will work closely with our Retail Media Network team and brand marketing to deliver best-in-class data science to our internal and external business partners. This includes: Collaborating in developing highly Sephora customized Marketing Mix Modeling (MMM) projects involving specialized, nested regression models, forecasting optimization, and building dashboards and presentations to evaluate the performance of Onsite and Offsite Sephora Media Network performance Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics processes, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing mix models Work with stakeholders to determine business needs and objectives, and then the Marketing Effectiveness team to design, develop, and complete analytical processes/solutions to derive insights that can address stakeholders' stated objectives Actively consult stakeholders to validate and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities Support the senior director with executive engagement materials and critical business needs.
About the company
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.
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