Tots and Moms Foods - BeNative Ventures Pvt. Ltd.
Website:
totsandmoms.com
Job details:
We are looking for a results-driven SEO Specialist to improve organic visibility, traffic, and conversions for Tots and Moms. The ideal candidate should have experience in SEO and a strong understanding of content strategy and keywords—especially in E-commerce.
Key Responsibilities
1. SEO Strategy & Planning
- Develop and execute end-to-end SEO strategy aligned with business goals.
- Perform keyword research focused on moms and baby food-related searches.
- Identify opportunities to improve rankings and organic traffic.
2. On-Page SEO
- Optimize product pages, category pages, and blog content.
- Improve meta titles, descriptions, headers, and internal linking.
- Ensure proper keyword placement and content structure.
3. Off-Page SEO & Link Building
- Build high-quality backlinks through outreach, partnerships, and guest posting
- Monitor domain authority and competitor backlinks
4. Content & Blogging
- Plan and execute SEO-driven content strategy
- Write blogs targeting mothers (e.g., baby nutrition, pregnancy care)
- Optimize existing content for better performance
5. Performance Tracking & Reporting
- Track KPIs such as organic traffic, rankings, CTR, and conversions
- Use tools like Google Analytics, Search Console, SEMrush, Ahrefs
- Provide weekly/monthly performance reports
Required Skills & Qualifications
- Minimum 6 months of experience in SEO (e-commerce preferred)
- Strong knowledge of keyword research and SEO tools
- Experience working with the Shopify platform is preferred
- Understanding of Google algorithms and ranking factors
- Strong analytical and problem-solving skills
Click on Apply to know more.