Macro Vision Academy, Burhanpur
Website:
mvaburhanpur.com
Job details:
Location: Burhanpur, Madhya Pradesh (On-site)
Company: Macro Vision Group
About Macro Group
Macro Vision Group is a diversified organization with a strong presence across Education, Healthcare, and Technology.
Our ecosystem includes:
- Macro Vision Academy – One of Central India's leading CBSE residential schools.
- All Is Well Hospital – A NABH-accredited multi-specialty hospital delivering advanced healthcare services.
- Chronosphere – An AI and technology innovation company focused on building future-ready digital solutions.
With a vision to create lasting impact across multiple sectors, we combine operational excellence, innovation, and purpose-driven leadership to build institutions that transform lives.
Role Overview
We are looking for a motivated and detail-oriented Junior SEO Specialist to join our Digital Marketing team. This role is ideal for someone who is passionate about search engine optimisation and eager to build a successful career in digital marketing.
The ideal candidate will assist in improving our online visibility, increasing organic traffic, and enhancing website performance through effective on-page, off-page, and technical SEO practices. Working closely with the marketing team, you will contribute to developing and executing SEO strategies across our Education, Healthcare, and Technology businesses.
Key Responsibilities:
- Assist in planning and executing on-page, off-page, and technical SEO strategies.
- Conduct keyword research to identify high-potential search opportunities.
- Optimise website content, landing pages, meta titles, meta descriptions, headers, and internal linking structures.
- Perform regular website audits to identify SEO issues and recommend improvements.
- Monitor website rankings, organic traffic, and keyword performance using SEO tools.
- Support backlink building initiatives and off-page optimisation activities.
- Track and analyse SEO performance using Google Analytics, Google Search Console, and other reporting tools.
- Collaborate with content writers and designers to ensure SEO best practices are incorporated into all digital content.
- Monitor competitor websites and industry trends to identify new optimisation opportunities.
- Generate regular SEO performance reports and present actionable insights to the marketing team.
- Stay updated with the latest search engine algorithms, SEO trends, and digital marketing best practices.
- Work closely with cross-functional teams to improve website user experience and overall search performance.
Qualifications:
- Bachelor's degree in Marketing, Business, Computer Science, Mass Communication, or a related field.
- 0–2 years of experience in SEO or Digital Marketing (Freshers with strong SEO knowledge are encouraged to apply).
- Good understanding of on-page, off-page, and technical SEO fundamentals.
- Familiarity with Google Analytics, Google Search Console, Google Keyword Planner, and other SEO tools.
- Basic knowledge of HTML, CSS, and website structure will be an advantage.
- Understanding of keyword research, content optimisation, and link-building techniques.
- Strong analytical and problem-solving skills with attention to detail.
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
- Excellent written and verbal communication skills.
- A willingness to learn, adapt, and stay updated with evolving SEO trends and search engine algorithms.
Preferred Skills:
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
- Basic understanding of WordPress or other Content Management Systems (CMS).
- Familiarity with local SEO and Google Business Profile optimisation.
- Knowledge of AI-powered SEO tools and content optimisation platforms will be an added advantage.
What You'll Get:
- Opportunity to work on SEO initiatives across Education, Healthcare, and AI-driven Technology businesses.
- Hands-on exposure to real-world digital marketing campaigns and performance-driven strategies.
- Continuous learning and mentorship from experienced marketing professionals.
- Opportunity to work with industry-leading SEO and analytics tools.
- A collaborative, innovation-driven work environment with excellent career growth opportunities.
- The chance to make a measurable impact on the digital growth of multiple brands within the Macro Vision Group.
Click on Apply to know more.