IOCOD Infotech
Website:
iocod.com
Job details:
Role Overview
We are seeking a results-driven SEO Specialist to drive organic growth by improving search visibility, website performance, and lead generation. The ideal candidate will have 2-4 years of hands-on SEO experience and a strong understanding of technical SEO, content optimization, analytics, and AI-assisted SEO workflows. You will work closely with content, development, design, and marketing teams to execute data-driven SEO strategies that support business growth and improve the customer acquisition funnel.
Responsibilities
1. SEO Strategy & Planning
- Develop and maintain the quarterly/annual SEO roadmap aligned with growth and marketing objectives
- Conduct keyword research and competitive analysis to identify high-intent opportunities relevant to our ICP
- Map keyword opportunities to the buyer journey (TOFU/MOFU/BOFU) for a B2B SaaS funnel
- Identify content gaps and topic cluster/pillar-page opportunities
2. On-Page & Content SEO
- Optimize existing and new pages/blogs for target keywords (titles, meta descriptions, headers, internal linking, schema)
- Partner with content writers/marketing team to brief, review, and optimize content for search intent
- Own content calendar inputs from an SEO lens, prioritizing topics by search volume, difficulty, and business relevance
- Optimize product, landing, and pricing pages to balance SEO with conversion goals
3. Technical SEO
- Run regular technical audits (crawlability, indexation, site speed, Core Web Vitals, mobile usability, structured data)
- Identify and prioritize technical fixes; work with the dev team to implement them
- Monitor and resolve crawl errors, broken links, redirect issues, and duplicate content
- Ensure proper implementation of canonical tags, XML sitemaps, robots.txt, and schema markup
4. Off-Page SEO & Authority Building
- Support link-building initiatives (outreach, guest posts, partnerships, digital PR) with marketing/content teams
- Monitor backlink profile health and disavow toxic/spammy links as needed
- Identify brand mention and citation opportunities relevant to B2B SaaS audiences (review sites, directories, industry publications)
5. Analytics, Reporting & Optimization
- Track and report on organic traffic, keyword rankings, and conversions/revenue from organic channels
- Build and maintain SEO dashboards (GA4, Search Console, SEMrush/Ahrefs) for ongoing visibility
- Present monthly/quarterly performance reports with insights and recommendations to the Marketing Manager
- Run A/B tests on meta titles, CTAs, and page structures to improve CTR and organic conversion
6. Cross-Functional Collaboration
- Work closely with content, product marketing, design, and dev teams to execute SEO initiatives
- Provide SEO guidance/best practices to content creators and other marketing team members
- Coordinate with the paid marketing team to align organic and paid keyword strategy
- Stay current on search engine algorithm updates and industry best practices; proactively flag risks or opportunities
Requirements
Qualification
- Bachelor's degree in any discipline
- A certification or professional course in Digital Marketing
Experience & Skills
- 2–4 years of hands-on SEO experience, ideally in a B2B SaaS or similar considered-purchase environment
- Working knowledge of technical SEO fundamentals and ability to communicate requirements to developers
- Proficiency with SEO tools: Google Search Console, GA4, SEMrush/Ahrefs/Moz, Screaming Frog
- Strong understanding of keyword research, on-page optimization, and content strategy
- Basic understanding of HTML/CSS to diagnose technical issues (not expected to code fixes)
- Analytical mindset - comfortable pulling insights from data and translating them into action
- Good written communication skills for content briefs and stakeholder reporting
- Experience with CMS platforms (Webflow, WordPress, HubSpot CMS, etc.)
- Familiarity with CRO (conversion rate optimization) principles
- Exposure to link-building/digital PR campaigns
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