Passionfruit
Website:
getpassionfruit.com
Job details:
About Us
Passionfruit is the world’s first and fastest-growing AI-native SEO and GEO service provider, scaling at over 40% MOM. Backed by top investors including Floodgate (investors in Twitter, Twitch, Lyft) and powered by strategic partnerships with OpenAI, Google, and Anthropic. Passionfruit is redefining how brands win in search. We serve some of the largest and fastest-growing companies across India and the US such as Marsh, Bayer Group, Nykaa, Mcaffeine and Fenty Beauty; delivering scalable, data-driven, and sustainable growth strategies. Our human-in-the-loop model combines cutting-edge AI with deep expertise, making Passionfruit the engine behind the digital success of industry leaders.
About the Role
Your primary responsibility is the end-to-end execution of a content distribution strategy across a diverse ecosystem of platforms, including Shopify, WordPress, and various other external CMS or third-party hosting environments.
- Multichannel Publishing: Navigating the backends of different platforms to format and publish content while maintaining consistent branding and SEO standards.
- Platform-Specific Optimization: Adapting content to fit the unique requirements of each site, ensuring that images are correctly sized and technical tags are implemented to avoid duplicate content issues.
- Strategic Internal & External Linking: Placing contextually relevant links within published blogs to direct "link equity" and referral traffic back to the primary website’s high-priority pages.
- Media & Metadata Management: Ensuring every post is fully optimized with relevant Alt-text, metadata, and engaging headers to maximize the visibility of the external post in search results.
- Content Lifecycle Tracking: Maintaining a centralized database of all published assets to monitor indexing status, link health, and the performance of the content across the various platforms used.
Our Guiding Principles
- Customer Centric - WITPYAS (What Is The Problem You’re Solving?)
- Innovation - Push the boundaries.
- OOO - Out-think, Out-build, Out-deliver.
- Collaboration - The best work is never solo.
- Passion - The name says it all. Combine wit, and “pyas” (hunger).
Work Culture
We’re a tight, ambitious team that operates like engineers even when we’re doing marketing. We ship fast, we measure everything, and we hold each other to a high bar. If you want a place where your work actually moves the needle for real brands-and where “full sending it” is a legitimate operating philosophy-you’ll fit right in.
Click on Apply to know more.