Website:
beyondborderconsultants.com
Job details:
About The Opportunity
A fast-evolving leader in the global automotive sector, we partner with premium automobile brands to drive digital visibility, conversions, and brand authority through data-driven SEO strategies. Operating across India’s most competitive automotive markets, we combine deep industry insights with technical SEO rigor to dominate search rankings, capture high-intent traffic, and fuel lead generation for OEMs and distributors.
Role & Responsibilities
- Lead end-to-end SEO strategy for automobile client portfolios—keyword research, content architecture, technical audits, and rank tracking.
- Optimize on-page and off-page elements across multilingual, multi-region websites targeting car buyers, service seekers, and B2B partners.
- Collaborate with content teams to produce SEO-optimized product pages, blog content, comparison guides, and FAQ schemas tailored to automotive buyer journeys.
- Conduct technical SEO audits using Screaming Frog, Ahrefs, and Google Search Console; fix crawl issues, indexation errors, and Core Web Vitals gaps.
- Monitor and report on KPIs: organic traffic, keyword rankings, CTR, conversion rates, and ROI—aligning with dealership lead goals and brand awareness targets.
- Stay ahead of Google algorithm updates, automotive search trends, and competitive landscape shifts; proactively adjust strategies to maintain top 3 rankings.
Skills & Qualifications
- Must-Have
- SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4
- Technical SEO: Schema markup, canonical tags, hreflang, site speed optimization, mobile-first indexing
- Content SEO: Keyword clustering, intent mapping, topic modeling, content gap analysis
- Link building: Outreach strategies, competitor backlink analysis, white-hat link acquisition
- Automotive industry knowledge: Familiarity with car specs, buyer journey, service/maintenance searches, model launches, pricing
- Google algorithm updates: Experience adapting to Core Updates, Helpful Content Update, Product Reviews Update
- Reporting & analytics: Custom dashboards, ROI tracking, conversion attribution modeling
- On-site experience: Local SEO, GMB optimization, dealership page optimization
- Preferred
- Experience with automotive dealerships or OEM digital marketing teams
- Familiarity with automotive CRM integrations and lead tracking (e.g., Salesforce, HubSpot)
- Basic understanding of Google Ads and PPC-SEO synergy in auto vertical
Benefits & Culture Highlights
- Work closely with global auto brands—gain exposure to premium OEM digital ecosystems.
- On-site collaboration in high-energy, performance-driven teams with rapid learning cycles.
- Direct impact on dealership footfalls and online sales—measure your SEO ROI in real dollars.
Skills: analytics,search,automotive,digital,optimization,google,technical seo,teams,console,seo
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