Website:
truzonsolar.com
Job details:
SEO Manager - Truzon Solar
Location: Hyderabad - On-site
Department: Brand & Marketing
Reports to: Head - Brand & Marketing
Experience: 4-6 years
Employment Type: Full-time
About Truzon Solar
Truzon Solar is one of India’s growing solar EPC brands, serving residential, commercial, industrial and institutional customers.
With 18+ years of solar experience and 15,000+ installations, we are strengthening our digital presence across India and building SEO as a serious organic acquisition channel.
Role Overview
We are looking for a hands-on SEO Manager to own Truzon Solar’s organic search performance end-to-end.
This is not a role limited to publishing blogs, tracking keywords or sending monthly ranking reports.
You will be responsible for improving how Truzon is discovered when homeowners, businesses and industries actively search for solar solutions - and converting that organic visibility into qualified enquiries.
Key Responsibilities
SEO Strategy & Organic Growth
- Own the complete SEO roadmap for Truzon Solar
- Drive organic growth across Residential, Commercial, Industrial and Ground-Mounted Solar
- Conduct keyword research based on search intent, commercial potential, geography and buyer stage
- Identify high-intent search opportunities capable of generating qualified enquiries
- Map keywords and search intent to the right website pages
- Conduct competitor SEO and content-gap analysis
- Track brand and non-brand organic growth separately
- Prioritise SEO initiatives based on business impact, not just search volume
Technical SEO
- Own the technical SEO health of truzonsolar.com
- Monitor crawlability, indexation and sitemap health
- Manage robots.txt, canonical tags, redirects and broken links
- Identify duplicate content and keyword cannibalisation
- Improve internal linking and website architecture
- Monitor Core Web Vitals and page-speed issues
- Identify mobile usability and rendering issues
- Implement and validate structured data/schema
- Work with developers to identify, brief and validate technical SEO fixes
- Monitor Google Search Console indexing and technical issues
On-Page SEO & Website Optimisation
- Optimise service pages, location pages, project pages, blogs and other key landing pages
- Optimise:
- Page titles
- Meta descriptions
- H1/H2 structure
- URL structure
- Page copy
- Image alt text
- Anchor text
- Internal links
- Breadcrumbs
- Structured data
- Ensure every important page matches the correct user search intent
- Identify weak or competing pages and recommend consolidation, rewriting or redirects
- Conduct regular content decay and page-performance audits
- Improve existing high-potential pages before creating unnecessary new pages
Local SEO
Truzon is expanding across multiple cities and markets. Local search visibility will be a major part of this role.
- Manage and optimise relevant Google Business Profiles
- Improve organic and Maps visibility across priority markets
- Maintain accurate business information across Google and relevant online directories
- Optimise state, city and dealer/location pages
- Ensure consistency of business name, address, phone number and other key information
- Track local keyword visibility, reviews and location-level organic performance
- Ensure location pages contain genuine local relevance instead of repetitive SEO content
Location Page Governance
- Build scalable SEO architecture for state and city expansion
- Prevent creation of thin or near-identical location pages
- Audit existing location pages for duplication and quality
- Ensure city and state pages contain meaningful local information
- Maintain clear website hierarchy across locations, services and dealer pages
- Prevent keyword cannibalisation between geographical pages
Content SEO
- Identify content opportunities based on real customer search demand
- Conduct topic and content-gap research
- Build SEO briefs for priority search topics
- Optimise existing website content for search performance
- Identify pages requiring refresh, expansion or consolidation
- Develop topic clusters around areas such as:
- Solar installation cost
- Electricity savings
- Solar subsidy
- System sizing
- Financing
- Net metering
- Solar maintenance
- Residential rooftop solar
- Commercial solar
- Industrial solar
- Solar ROI
- Monitor time-sensitive pages containing government schemes, subsidies or regulatory information and ensure they remain current
- Ensure SEO content is useful, accurate and built for users rather than keyword stuffing
Off-Page SEO & Authority Building
- Build a sustainable backlink and digital authority strategy
- Identify high-quality backlink opportunities relevant to solar, energy, infrastructure and business
- Conduct competitor backlink-gap analysis
- Coordinate opportunities arising from PR, industry associations, events, projects and partnerships
- Audit Truzon’s backlink profile regularly
- Identify suspicious or low-quality backlinks
- Avoid PBNs, paid link farms, automated backlink packages and bulk directory submissions
- Focus on backlink quality and relevance rather than backlink volume
Brand & Entity SEO
- Strengthen Truzon Solar’s search presence as a recognised brand and entity
- Maintain consistent brand information across the website, Google and relevant third-party platforms
- Support the organic-search transition from legacy corporate naming to Truzon Clean Energies Pvt. Ltd.
- Audit outdated brand references across important digital properties
- Ensure correct organisation and local business structured data
- Protect existing SEO equity during website, URL or brand changes
Organic Lead Generation & Conversion
SEO success at Truzon will not stop at traffic.
- Track organic journeys from Search to Website to Enquiry
- Track organic enquiries from forms, calls and WhatsApp wherever technically possible
- Identify pages receiving traffic but generating weak conversions
- Recommend improvements to CTAs, forms, page structure and user journeys
- Analyse organic performance by:
- Landing page
- Service category
- Geography
- Search theme
- Work with CRM and marketing data to understand organic lead quality
- Focus on qualified organic enquiries, not vanity traffic
Reporting & Performance
Provide clear weekly and monthly reporting covering:
- Organic clicks
- Organic impressions
- Non-brand search growth
- Priority keyword visibility
- Top gaining and declining pages
- Organic enquiries
- Organic conversion performance
- Location-wise performance
- Service-wise organic performance
- Technical SEO health
- Indexation issues
- Local SEO performance
- Backlink growth and authority
- Competitor movement
- Key actions completed
- Priorities for the next period
Reports should clearly explain:
What happened. Why it happened. What was done. What needs to happen next.
Who We Are Looking For
Required Experience
- 4-6 years of hands-on SEO experience
- Strong Technical SEO knowledge
- Strong On-Page SEO capability
- Advanced keyword research and search-intent understanding
- Strong Google Search Console experience
- Strong GA4 understanding
- Experience with SEMrush, Ahrefs or similar SEO platforms
- Hands-on experience with Screaming Frog or equivalent crawling tools
- Local SEO and Google Business Profile experience
- Strong understanding of website architecture and internal linking
- Backlink analysis and competitor research experience
- Experience working directly with developers on SEO fixes
- Proven experience improving organic traffic and search visibility
- Experience with lead-generation websites
- Ability to demonstrate previous SEO results using actual Search Console or Analytics data
Preferred Experience
Experience in any of the following will be an advantage:
- Solar or renewable energy
- Home improvement
- Infrastructure
- Construction
- Real estate
- Energy
- Financial services
- High-ticket B2B or B2C lead-generation businesses
- Multi-location businesses
Direct solar experience is preferred, but strong lead-generation SEO capability is more important than industry background.
Tools
The candidate should be comfortable working with:
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Google Business Profile
- SEMrush / Ahrefs
- Screaming Frog
- PageSpeed Insights
- Google Trends
- Looker Studio
- WordPress / CMS platforms
- Microsoft Clarity or similar behavioural analytics tools
- Google Sheets / Excel
Success Metrics
The SEO Manager will be evaluated on:
- Growth in qualified non-brand organic traffic
- Growth in organic enquiries
- Visibility for commercially important solar searches
- Growth across priority cities and markets
- Organic conversion performance
- Organic lead quality
- Improvement in high-value landing pages
- Technical SEO health
- Local search visibility
- Sustainable website authority
Keyword rankings, blog count, impressions or backlink count alone will not be considered SEO success.
Click on Apply to know more.
