Sociapa
Website:
sociapa.com
Job details:
Job Title: SEO Specialist / SEO Manager
Location: Noida, Uttar Pradesh
Company: Sociapa Ventures Pvt. Ltd.
Employment Type: Full-Time
Experience Required: 4–7+ Years
Company Description:
Sociapa manages brands in the digital sphere innovatively, helping businesses grow sustainably by creating solid foundations. We analyze the current market scenario and brand positioning, devising strategies for brands to reach target consumers and markets effectively. Sociapa is focused on driving business movement and growth. Our parent company is Sociapa Ventures Pvt. Ltd.
Key Responsibilities
1. SEO Strategy & Execution
Develop and implement comprehensive SEO strategies to improve organic rankings and traffic.
Perform detailed keyword research, competitor analysis, and search intent mapping.
Optimize website structure, landing pages, blogs, and product pages for SEO performance.
Manage On-Page SEO elements including meta titles, descriptions, headers, schema markup, and internal linking.
Execute Technical SEO audits and coordinate with developers for implementation.
Monitor crawl errors, indexing issues, Core Web Vitals, and website health.
2. Content Optimization & Organic Growth
Collaborate with content, design, and marketing teams to create SEO-friendly content strategies.
Optimize existing website content to improve rankings and engagement.
Plan content calendars based on keyword opportunities and market trends.
Implement link-building and Off-Page SEO strategies to improve domain authority.
Identify opportunities for featured snippets, local SEO, and topical authority.
3. Performance Monitoring & Reporting
Track and analyze SEO KPIs including Organic Traffic, Rankings, CTR, Bounce Rate, and Conversions.
Prepare weekly and monthly SEO performance reports with actionable insights.
Present SEO performance reports, strategies, and recommendations confidently to clients and internal stakeholders.
Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Data Studio for reporting and analysis.
Monitor algorithm updates and proactively adjust SEO strategies.
4. Technical SEO & Website Optimization
Conduct regular SEO audits and recommend fixes for technical issues.
Ensure proper implementation of redirects, canonicals, sitemap.xml, robots.txt, and schema markup.
Improve website speed, mobile responsiveness, and overall user experience.
Work with developers to ensure SEO best practices are followed during website updates and launches.
5. Competitor & Market Research
Analyze competitors’ SEO strategies, backlinks, and content performance.
Identify emerging trends, search opportunities, and growth areas within FMCG and D2C industries.
Recommend innovative SEO strategies to improve brand visibility and search presence.
Preferred Skills & Qualifications
Strong understanding of On-Page, Off-Page, and Technical SEO
Experience with SEO tools like SEMrush, Ahrefs, Google Search Console, and Google Analytics
Knowledge of keyword research, backlink analysis, and SEO reporting
Understanding of Core Web Vitals, schema markup, and website optimisation
Ability to analyze data and improve organic growth strategies
Soft Skills
Excellent communication and presentation skills
Strong analytical and problem-solving abilities
Ability to work in a fast-paced agency environment
Collaborative and detail-oriented mindset
Qualification
Bachelor’s degree in Marketing, Business, or related field
Agency experience preferred
SEO or Digital Marketing certifications are a plus
To apply share your CV with hello@sociapa.com and mail@sociapa.com or WhatsApp on 8700457867
Click on Apply to know more.