Action Tour Guide
Website:
actiontourguide.com
Job details:
Company: Action Tour Guide
Location: Marol, Andheri East, Mumbai
Employment Type: Full-time, in-office
Experience Required: Min 5 years in end-to-end SEO.
Working Hours: 12:00 PM to 9:00 PM IST
⭐ Location Requirement: Candidates must currently reside within approximately 5–8 km of Marol, Andheri East, or be willing to relocate to this area before joining.
About Action Tour Guide:
- Action Tour Guide is a travel technology company offering self-guided audio tours for iconic road trips, national parks, cities, and historic destinations across the United States and international markets.
- We are looking for an experienced and hands-on Senior SEO Manager to lead the organic growth strategy for our e-commerce website.
- This role is not limited to keyword research, audits, reporting, or recommendations. The selected candidate will be responsible for identifying opportunities, diagnosing technical and content-related problems, coordinating implementation with developers and content teams, validating fixes, and delivering measurable improvements in organic traffic, conversions, and revenue.
Key Responsibilities:-
Organic Growth Strategy:
- Develop and execute the organic search strategy for Action Tour Guide’s e-commerce website.
- Increase qualified non-branded traffic, transactions, and organic revenue.
- Identify growth opportunities across tour pages, destination pages, category pages, comparison pages, itinerary pages, and travel-planning content.
- Conduct keyword research, competitor analysis, content-gap analysis, SERP analysis, and organic market-share reviews.
- Build quarterly SEO roadmaps based on commercial impact and business priorities.
- Improve visibility across Google Search, Google Images, Discover, AI Overviews, AI Mode, Bing, and other AI-assisted search platforms.
Google Core Updates Readiness:
- Ensure the website addresses the requirements and quality signals associated with the latest Google Core Updates, Spam Updates, and Search Essentials.
- Monitor traffic and ranking changes during and after major Google algorithm updates.
- Diagnose whether performance declines are related to content quality, technical SEO, website architecture, authority, user experience, indexing, or competitor improvements.
- Create and execute recovery plans for pages or sections affected by algorithm updates.
- Ensure that website content is helpful, original, accurate, experience-led, and written primarily for travelers.
- Identify and improve or remove thin, outdated, repetitive, templated, or low-value content.
- Ensure that AI-assisted content is independently reviewed, fact-checked, and enhanced with genuine travel expertise and original value.
Technical SEO
- Conduct regular technical SEO audits and convert findings into prioritized development tasks.
- Work directly with the website and engineering teams to ensure that technical issues are resolved correctly and on time.
- Validate all technical fixes before they are marked as complete.
- Identify and resolve issues related to:
Crawling & Indexation
XML sitemaps
Robots.txt
Meta robots directives
Canonical tags
Redirects and redirect chains
Broken links
Duplicate pages
URL structures
JavaScript rendering
Server-side rendering
Mobile-first indexing
Pagination
Faceted navigation
Parameter URLs
Crawl depth
Orphan pages
Internal linking
Website architecture
HTTP status codes
- Diagnose Google Search Console issues such as:
Crawled – currently not indexed
Discovered – currently not indexed
Duplicate without user-selected canonical
Soft 404
Redirect errors
Server errors
- Review website releases, redesigns, migrations, URL changes, and new features before and after launch.
- Ensure that SEO requirements are considered during development rather than added after launch.
E-Commerce SEO
- Improve organic visibility and conversions for tour, destination, category, bundle, and comparison pages.
- Optimize titles, meta descriptions, headings, product descriptions, inclusions, pricing information, FAQs, images, reviews, and calls to action.
- Ensure that important commercial pages satisfy both search intent and purchase intent.
- Identify and resolve keyword cannibalization, overlapping page intent, duplicate product content, and weak category structures.
- Improve internal links between travel-planning content and relevant tour products.
- Implement and validate relevant structured data, including:
Product
Offer
AggregateRating
Review
Breadcrumb
Organization
Article
FAQ, where eligible
- Work with the product and website teams to improve organic conversion rates without compromising content quality or usability.
Content Quality and E-E-A-T
- Develop SEO content briefs based on search intent, traveler needs, commercial value, and competitor gaps.
- Guide writers and editors in creating original and experience-led travel content.
- Strengthen Experience, Expertise, Authoritativeness, and Trust across the website.
- Ensure important content includes appropriate:
Author information
Reviewer information
First-hand route or destination knowledge
Last reviewed or verified dates
Reliable sources and citations
Accurate logistical and travel information
Clear editorial responsibility
- Establish content standards for tour pages, destination guides, itineraries, comparison pages, FAQs, and travel-planning resources.
- Conduct content audits to determine which pages should be improved, consolidated, redirected, repositioned, or removed.
- Build a structured content-refresh program based on performance, accuracy, seasonality, and traveler requirements.
- Prevent keyword stuffing, superficial rewrites, copied content, and content created only to increase the number of indexed pages.
Website Performance and User Experience:
- Work with engineering to improve Core Web Vitals and overall website performance.
- Identify issues affecting:
Largest Contentful Paint
Interaction to Next Paint
Cumulative Layout Shift
Mobile usability
Page speed
Image optimization
JavaScript execution
Third-party scripts
Navigation and usability
- Ensure that important SEO content is available in crawlable HTML.
- Prevent valuable content from being unnecessarily hidden behind tabs, sliders, scripts, or user interactions.
- Balance search performance, design, content quality, usability, and conversion requirements.
Reporting & Accountability:
- Prepare weekly and monthly SEO performance reports for management.
- Track performance using Google Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, PageSpeed Insights, Looker Studio, and other relevant tools.
- Measure:
Organic revenue
Organic transactions
Non-branded clicks and impressions
Qualified organic sessions
Organic conversion rate
Search visibility
Priority keyword rankings
Indexed versus submitted pages
Technical SEO health
Content performance
Competitor market share
- Separate branded traffic growth from genuine non-branded SEO growth.
- Investigate unexpected traffic, ranking, revenue, or indexing changes instead of only reporting them.
- Maintain an SEO issue tracker with clear priorities, owners, deadlines, and validation criteria.
Required Experience & Skills:
- Minimum 5 years of hands-on SEO experience.
- Experience managing SEO for e-commerce, travel, marketplace, publishing, or other large content-driven websites.
- Demonstrated success in increasing non-branded organic traffic, conversions, and revenue.
- Experience diagnosing or recovering websites affected by Google Core Updates or Spam Updates.
- Strong knowledge of technical SEO, crawling, rendering, indexing, canonicalization, redirects, internal linking, structured data, and website architecture.
- Strong understanding of e-commerce SEO and commercial search intent.
- Experience working directly with developers and validating technical implementations.
- Ability to review HTML, HTTP responses, JavaScript-rendered content, structured data, and server-side versus client-side rendering.
- Advanced working knowledge of:
- Google Search Console
- Google Analytics 4
- SEMrush or Ahrefs
- Screaming Frog
- PageSpeed Insights
- Strong understanding of content quality, E-E-A-T, people-first content, and the risks associated with low-quality AI-generated content.
- Ability to translate data into prioritized actions and measurable business outcomes.
- Strong written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple SEO initiatives and coordinate implementation across teams.
Contact Person:
- Please submit your updated resume to manoj@actiontourguide.com
Click on Apply to know more.