Website:
fitpass.co.in
Job details:
Company Description
FITPASS is India's largest fitness and wellness membership platform, offering accessible, affordable, and flexible fitness solutions to individuals and organizations. With access to 12,000+ gyms and studios across 150+ cities, an AI-powered fitness coach, personalized nutrition plans, home workout programs, and virtual doctor consultations, FITPASS empowers users to stay consistent in their wellness journeys.
FITPASS is also a trusted partner for corporate wellness, helping businesses build healthier, more focused, and engaged teams. At FITPASS, we believe everyone has the right to convenient and customizable fitness options to support long-term health and well-being.
Role Description
We are seeking a SEO Growth Specialist to drive organic growth across web, app stores, and AI-powered search platforms. The role involves developing and executing SEO, Technical SEO, ASO, AEO, and GEO strategies to improve search visibility, website performance, app rankings, and organic traffic. The ideal candidate will collaborate with cross-functional teams, optimize content and technical infrastructure, monitor performance using SEO analytics tools, and leverage data-driven insights to enhance user engagement and business growth.
Qualifications
Search Engine Optimization (SEO)
• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct comprehensive keyword research and competitor analysis.
• Optimize website architecture, internal linking, metadata, structured data, and Core Web Vitals.
• Perform technical SEO audits and resolve crawling, indexing, rendering, and performance issues.
• Monitor website health using Google Search Console and other SEO tools.
• Work closely with content, design, and development teams to improve organic visibility.
Technical SEO
• Manage SEO for custom-built websites developed using PHP, Python, React.js, and modern JavaScript frameworks.
• Strong understanding of JavaScript SEO, including client-side rendering (CSR), server-side rendering (SSR), static site generation (SSG), and hydration.
• Ensure proper rendering, crawling, and indexing by search engines.
• Collaborate with developers to implement SEO best practices during product releases.
• Optimize XML sitemaps, robots.txt, canonical tags, schema markup, hreflang, pagination, redirects, and log file analysis.
App Store Optimization (ASO)
• Optimize app listings for Google Play Store and Apple App Store.
• Improve keyword rankings, app visibility, conversion rates, and organic installs.
• Conduct A/B testing for app titles, descriptions, screenshots, and creatives.
• Monitor app performance and recommend optimization strategies.
Answer Engine Optimization (AEO)
• Optimize content for AI-powered answer engines and featured snippets.
• Build structured, intent-driven content that aligns with conversational search.
• Implement schema markup to improve answer visibility across search platforms.
Generative Engine Optimization (GEO)
• Optimize content for AI search platforms and generative search experiences.
• Stay updated with evolving AI search trends from platforms like ChatGPT, Gemini, Perplexity, and other AI-powered search engines.
• Create content strategies that improve visibility in AI-generated responses.
• Monitor emerging GEO best practices and implement scalable optimization strategies.
Analytics & Reporting
• Track and report SEO performance using Google Analytics 4 (GA4), Google Search Console, and other reporting tools.
• Measure organic traffic, rankings, conversions, and user engagement.
• Prepare actionable insights and growth recommendations based on data.
📍 Location: Jhandewalan, Delhi
💼 Experience: 2–4 Years
📩 Interested candidates can share their resume at [akhil.kesharwani@fitpass.co.in]
Click on Apply to know more.