Virtual Real Design Pvt. Ltd.®
Website:
virtualrealdesign.com
Job details:
We are looking for a results-driven SEO Executive with hands-on experience in Search Engine Optimisation (SEO) and Google & Meta Ads. The ideal candidate should have a strong understanding of organic search strategies, paid advertising campaigns, keyword research, and website performance optimisation to drive traffic, generate leads, and improve ROI.
Key Responsibilities: Search Engine Optimisation (SEO)
* Perform keyword research and competitor analysis.
* Optimise website content, landing pages, and blog posts for search engines.
* Conduct on-page and off-page SEO activities.
* Improve website rankings through technical SEO recommendations.
* Build high-quality backlinks using ethical SEO practices.
* Monitor website performance using Google Analytics and Google Search Console.
* Prepare SEO performance reports and recommend optimisation strategies.
Google Ads
* Plan, create, and manage Google Search, Display, Performance Max, and Remarketing campaigns.
* Conduct keyword planning and bid management.
* Optimise campaigns to improve CTR, conversions, and ROI.
* Monitor budgets and campaign performance.
* Analyse campaign data and generate reports.
Meta Ads (Facebook & Instagram)
* Create and manage Meta advertising campaigns.
* Develop audience targeting, retargeting, and lookalike audience strategies.
* Optimise ad creatives, budgets, and campaign performance.
* Monitor campaign metrics and improve lead generation.
Reporting & Analytics
* Track KPIs such as traffic, rankings, conversions, ROAS, and CPL.
* Generate weekly and monthly performance reports.
* Suggest improvements based on campaign insights.
Required Skills
* Strong knowledge of SEO (On-Page, Off-Page & Technical SEO).
* Hands-on experience with Google Ads and Meta Ads.
* Knowledge of Google Analytics 4 (GA4) and Google Search Console.
* Understanding of keyword research tools (SEMrush, Ahrefs, Ubersuggest, etc.).
* Basic knowledge of HTML, WordPress, and website optimisation.
* Excellent analytical and problem-solving skills.
* Good communication and reporting skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Certification in Google Ads or Google Analytics is an added advantage.
- 1–3 years of experience in SEO and Paid Advertising.
Click on Apply to know more.