Website:
affluense.ai
Job details:
Affluense.ai is India's first AI-powered HNI intelligence and prospecting platform, helping enterprise BFSI clients — wealth managers, private banks, and NBFCs — identify and reach high-net-worth prospects faster. We're backed by Zeropearl VC, Kunal Shah (CRED), and Pravin Jadhav (Dhan).
We're looking for someone who lives at the intersection of SEO and the emerging world of Generative Engine Optimization (GEO) — someone who understands not just how Google ranks content today, but how LLMs like ChatGPT, Perplexity, and Gemini surface brands tomorrow.
What you'll own
- End-to-end SEO strategy — technical, on-page, and off-page — for affluense.ai
- Build and execute a GEO playbook to get Affluense cited in AI-generated answers (ChatGPT, Perplexity, SGE, Gemini)
- Keyword and topic cluster strategy targeting BFSI, wealth management, and HNI segments
- Content briefs and editorial calendar in sync with our marketing and product messaging
- Link-building and digital PR across fintech and BFSI publications
- Track and report SEO + GEO performance metrics with clear attribution to pipeline
- Own our blog, newsletter SEO, and thought leadership content strategy
What we're looking for
- 2–6 years of hands-on SEO experience with measurable traffic and ranking outcomes
- Working knowledge of GEO — structured data, entity optimization, LLM citation patterns
- Proficiency with tools: Ahrefs / Semrush, Search Console, Screaming Frog, GA4
- Strong writing and content editing skills — you can craft a brief and improve a draft
- B2B or SaaS experience preferred; BFSI or fintech exposure is a strong plus
- Comfort with data — can read a rank tracking dashboard and derive action from it
- Startup mindset — you can own a function without a team around you
Nice to have
- Experience with programmatic SEO at scale
- Familiarity with schema markup and knowledge graph optimization
- Prior work at a B2B startup or data/intelligence company
Click on Apply to know more.