86 Agency
Website:
weare86.com
Job details:
Job Title: SEO Executive
Location: Gurugram (On-site) – Only candidates currently based in Gurugram will be considered.
Employment Type: Full-Time
Experience Required: 3 Years
About The Role
We are looking for a passionate and result-oriented SEO Executive to join our growing team. You will be responsible for planning and executing SEO strategies across multiple client projects, with a primary focus on eCommerce websites.
This role requires someone who can think strategically, execute efficiently, communicate confidently with clients, and mentor junior SEO team members. You will work closely with management to drive measurable business growth through organic search.
Key Responsibilities
SEO Strategy & Execution
- Develop and execute SEO strategies for assigned projects.
- Perform comprehensive keyword research based on search intent and business goals.
- Conduct technical SEO audits and recommend improvements.
- Plan and implement on-page, off-page, and technical SEO activities.
- Build topical authority through content clusters and internal linking strategies.
- Optimize category pages, product pages, blogs, landing pages, and service pages.
- Monitor website health, indexing, crawlability, and Core Web Vitals.
- Stay updated with Google's algorithm changes and implement best practices.
Performance & Growth
Take ownership of SEO deliverables and contribute towards achieving measurable business outcomes.
Key performance indicators include:
- Improvement in keyword rankings
- Growth in organic website traffic
- Increase in qualified leads
- Growth in organic revenue for eCommerce projects
- Better search visibility
- Featured snippets and AI search visibility
- Reduction in technical SEO issues
- Improved website health scores
- Growth in quality backlinks
- Improvement in click-through rates and conversions
Regularly monitor performance using:
- Google Analytics 4
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- Google Trends
Prepare weekly and monthly SEO reports with actionable insights and recommendations.
Client Communication
- Attend client meetings and confidently present SEO strategies, progress, and recommendations.
- Explain SEO concepts in simple business language.
- Share monthly reports and future action plans.
- Build strong relationships with clients through proactive communication.
- Coordinate with internal teams to ensure timely execution of client requirements.
Team Collaboration
- Mentor and guide junior SEO executives.
- Review completed work and ensure quality standards.
- Assist in planning and assigning daily and weekly SEO tasks.
- Collaborate with developers, designers, and content writers to ensure SEO best practices are implemented.
Content & On-Page SEO
- Create keyword strategies for blogs, landing pages, and website content.
- Optimize meta titles, meta descriptions, headings, and URLs.
- Improve internal linking across websites.
- Optimize product and category pages for eCommerce SEO.
- Implement structured data where applicable.
- Work closely with content writers to create SEO-friendly content.
Technical SEO
- Website audits
- Crawl analysis
- Indexation management
- XML sitemap optimization
- Robots.txt optimization
- Canonical implementation
- Redirect management
- Broken link analysis
- Core Web Vitals optimization
- Mobile SEO
- Basic JavaScript SEO understanding
- Schema markup implementation
Off-Page SEO
- Build high-quality backlinks through ethical SEO practices.
- Conduct competitor backlink analysis.
- Manage local citations where applicable.
- Identify digital PR and guest posting opportunities.
- Improve domain authority through quality link-building initiatives.
AI & Modern SEO
Knowledge of AI-powered search and modern SEO practices is highly desirable.
Experience with tools such as:
- ChatGPT
- Gemini
- Perplexity
- AI-assisted content optimization
- Search Generative Experience (SGE)
- Generative Engine Optimization (GEO)
Required Skill
- 2 to 3 years of hands-on SEO experience.
- Strong experience with eCommerce SEO.
- Experience working on multiple projects simultaneously.
- Excellent understanding of on-page, off-page, and technical SEO.
- Strong analytical and problem-solving skills.
- Good communication and presentation skills.
- Ability to interact confidently with clients.
- Experience mentoring or coordinating junior team members is preferred.
- Good understanding of search intent, user experience, and conversion optimization.
Tools You Should Be Comfortable With
- Google Analytics 4
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- Google Trends
- Google Keyword Planner
- ChatGPT
- Gemini
- Microsoft Excel / Google Sheets
Experience with Shopify, WooCommerce, WordPress, and custom-built websites will be an added advantage.
Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- SEO certifications are a plus but not mandatory.
- A portfolio or case studies demonstrating measurable SEO results will be highly preferred.
How to Apply
Interested candidates can share their resumes at hr@weare86.com or call 7983346207.
Click on Apply to know more.