CSML GROUP
Website:
csmlgroup.com
Job details:
Role Summary
The SEO Executive will be responsible for improving the company’s online visibility by implementing
effective on-page, off-page, and technical SEO strategies. The role focuses on driving organic traffic,
improving keyword rankings, and supporting digital marketing objectives through data-driven SEO
practices.
Key Responsibilities
On-Page SEO
• Conduct keyword research and analysis to identify high-impact opportunities.
• Optimize website content, meta tags, headers, URLs, and internal linking.
• Ensure SEO-friendly content structure and alignment with search intent.
Off-Page SEO
• Plan and execute link-building strategies to improve domain authority.
• Manage outreach for backlinks, guest posts, and digital PR activities.
• Monitor and analyze backlink profiles and competitor SEO strategies.
Technical SEO
• Identify and resolve technical SEO issues such as crawl errors, site speed, mobile
responsiveness, and indexing issues.
• Coordinate with developers to implement SEO best practices.
• Ensure proper use of schema markup, XML sitemaps, and robots.txt files.
Analytics & Reporting
• Track website performance using tools like Google Analytics, Google Search Console, and SEO
tools.
• Prepare regular SEO performance reports with insights and recommendations.
• Monitor keyword rankings, organic traffic, conversions, and user behavior.
Content & Collaboration
• Work closely with marketing teams to develop SEO-driven content.
• Optimize existing content and suggest new content ideas based on keyword trends.
Skills & Qualifications
• Bachelor’s degree in Marketing, Digital Media, IT, or a related field.
• 3-4 years of experience in SEO or digital marketing (freshers with strong SEO knowledge may
apply).
• Strong understanding of on-page, off-page, and technical SEO.
• Hands-on experience with SEO tools such as Google Analytics, Search Console, SEMrush,
Ahrefs, or similar.
• Basic knowledge of HTML, CMS platforms (WordPress preferred), and website architecture.
• Analytical mindset with attention to detail.
• Good communication and coordination skills.
Preferred Skills
• Experience with local SEO and mobile SEO.
• Knowledge of content marketing and social media integration.
• Familiarity with paid search and conversion rate optimization (CRO).
Click on Apply to know more.