OOPTIQ
Website:
ooptiq.com
Job details:
SEO & Digital Marketing SpecialistLocation: Kolkata
Experience: 2-5 years
Employment Type: Full-time
Role Overview:We are looking for a data-driven and strategic SEO & Digital Marketing Specialist to support our clients' SEO and digital marketing efforts. This role focuses on analyzing performance, optimizing content strategies, and leveraging data insights to improve search visibility and engagement. You will work across SEO, content planning, and digital marketing campaigns for multiple clients.
Key Responsibilities:- Conduct keyword research, topic research, and competitor analysis to inform SEO and content strategies for clients.
- Utilize Google Analytics (GA4), Google Search Console, and keyword research tools to track performance and generate actionable insights.
- Create and maintain data reports and dashboards using Excel, Looker Studio (Google Data Studio), or Power BI to track client success.
- Develop and implement SEO-driven content strategies in collaboration with content and marketing teams.
- Monitor and analyze organic search performance for multiple clients, identifying opportunities for growth.
- Stay updated with search engine trends, algorithm updates, and best practices in SEO and digital marketing.
- Provide insights and recommendations for social media strategy and content marketing based on analytics.
- Ensure client content aligns with SEO best practices, brand voice, and user experience.
What We’re Looking For:- 2-5 years of experience in SEO, digital marketing, or strategy.
- Strong analytical skills with experience in data reporting and performance analysis.
- Proficiency in Google Analytics (GA4), Google Search Console, Excel, and keyword research tools.
- Familiarity with Looker Studio (Google Data Studio) or Power BI is a plus.
- Strong written and spoken English skills.
- Knowledge of social media platforms and their role in digital marketing strategies.
- A degree in Marketing, Business, Communications, or a related field is a plus.
- A strategic mindset with the ability to interpret data and turn insights into action.
Why Join Us?- Competitive compensation package and benefits.
- Be part of a fast-growing startup and work closely with the founders.
- Work on diverse projects across multiple industries, gaining hands-on experience.
- Collaborate in a dynamic and data-driven environment where your insights directly impact client success.
- Opportunities to develop and implement strategic marketing initiatives.
About OOPTIQ:OOPTIQ is a fast-growing startup specializing in SEO, data-intelligent marketing and technology solutions for clients across various industries. We help businesses leverage data, content, and search strategies to drive organic growth and online visibility.
Click on Apply to know more.