Gloroots
Website:
gloroots.com
Job details:
Function: Marketing / SEO & Content
Location: Bangalore, India (Onsite)
Type: Full-time
Industry: Human Resources / HR Tech / SaaS
SEO & Content Specialist
About the Company
Gloroots is a global HR platform that simplifies international hiring and workforce management, enabling companies to build distributed teams across 140+ countries without needing local entities. As an Employer of Record (EOR), Gloroots handles local contracts, payroll, benefits, taxes, and compliance — so businesses can focus on managing their people, not the paperwork.
At Gloroots, you'll thrive in a fast-paced startup environment that values transparency, compliance, and customer obsession. With a lean team of 20, every role has outsized impact. You'll work cross-functionally, move fast, and own outcomes that directly shape how global companies discover and adopt the platform.
Position Overview
We're looking for an AI-native SEO and Content Specialist to own Gloroots' entire organic growth engine - from strategy to execution. You'll drive traffic, clicks, and MQLs through SEO, long-form content, newsletters, social repurposing, and link-building outreach, all built for a global HR and EOR audience. This is a full-stack content ownership role for someone who has scaled organic from near-zero to meaningful traction and moves fast using AI tools.
Responsibilities
- Own organic growth KPIs end-to-end: traffic, clicks, keyword rankings, and MQL contribution from SEO and content channels
- Build and execute a content calendar targeting global HR, EOR, and remote work audiences across multiple geographies
- Use AI-native tools to research, draft, optimize, and scale content production across blog, newsletter, and social formats
- Repurpose long-form content into newsletters, LinkedIn posts, and other distribution formats to maximize reach and engagement
- Run link-building outreach campaigns — identify prospects, craft pitches, and secure placements to grow domain authority
- Conduct technical SEO audits and coordinate with engineering/design to implement fixes (crawlability, site speed, schema, internal linking)
- Analyze performance data weekly using SEO and analytics tools; iterate content and distribution strategy based on MQL and traffic signals
Must-Have Requirements
- 2–5 years of hands-on SEO and content experience with demonstrable ownership of traffic and MQL metrics
- Proven track record of scaling SEO from early stage to meaningful organic traction (0→1 or 1→10 growth)
- Experience creating and optimizing content for a global audience across multiple regions or markets
- Hands-on experience running link-building outreach: prospecting, pitching, and securing placements
- Proficiency with AI writing and research tools (e.g., ChatGPT, Claude, Perplexity) integrated into day-to-day content workflows
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, or similar for keyword research, audits, and competitor analysis
- Agency or in-house experience with clear examples of delivered organic growth; must be able to speak to numbers
Nice to Have
- Prior experience in HR tech, SaaS, or B2B content marketing targeting international buyers
- Experience managing and growing a B2B newsletter with measurable open/click performance
- Familiarity with technical SEO implementation (Core Web Vitals, structured data, crawl budget optimization)
- Exposure to conversion rate optimization (CRO) for landing pages and blog-to-MQL funnels
- Experience with CMS platforms and basic HTML for content publishing and on-page optimization
What We Offer
- Direct ownership of a high-visibility growth channel with clear MQL and revenue impact
- Work at the intersection of AI and global HR
- Small team, big scope - your work will be seen and felt across the entire funnel
- Onsite role at a well-located Bangalore office with a collaborative startup culture
Click on Apply to know more.