Website:
effora.in
Job details:
Location: Noida (Sector 63) | Work From Office
Experience: 4–7 years
Industry: Beauty | Wellness | D2C
Reports to: Founder / Brand & Content Lead
About Effora
Effora is building a beauty and wellness brand across devices, topicals and supplements for Indian consumers. Design carries the brand here. Every pack, page, post and video has to look premium, feel consistent and help people buy.
About the Role
You will own Effora’s visual identity across brand, social, website and video. You’ll go from brief to finished design on your own, set the standard for the team and build the systems that keep everything consistent. We want a designer who can make a product page convert, a carousel stop the scroll and a 20-second video look polished, and who can explain the reason behind each choice.
Key Responsibilities
Branding & Identity
- Own and evolve Effora’s brand system: colours, typography, layouts, iconography and tone.
- Design packaging, labels, boxes and print material for devices, topicals and supplements.
- Keep every touchpoint consistent and premium, and guard the brand from drift.
Social & Performance Creative
- Design carousels, statics, stories and ad creatives for Instagram, YouTube and paid campaigns.
- Build creative variations for testing, working with the Growth team on what converts.
- Turn product claims and education into clear, trustworthy visuals.
UI/UX Design
- Design and improve the website and product pages in Figma: PDPs, collections, home page and checkout flows, on desktop and mobile.
- Build and maintain reusable components and a design system.
- Use customer behaviour and conversion data to improve layouts and flows.
Video & Motion
- Edit short-form videos, reels, product demos and ad cuts, with clean cuts, captions, sound and motion graphics.
- Make simple motion and animated assets for social and the website.
Marketplace & Content
- Create Amazon listing images, A+ content and marketplace banners in desktop and mobile versions.
- Brief and review work from freelancers, creators and agencies, and keep quality high.
Ownership & Process
- Manage your own pipeline, meet deadlines and deliver clean, organised files.
- Take feedback quickly and defend good design decisions with reasons.
- Mentor junior designers or freelancers as the team grows.
Requirements
- 4–7 years of experience in visual design across branding, social and UI/UX.
- A strong portfolio showing work for D2C, beauty, wellness or consumer brands.
- Expert in Figma, with solid Photoshop and Illustrator skills.
- Hands-on video editing and motion skills in Premiere Pro, After Effects, CapCut or similar.
- Strong sense of typography, layout, colour and hierarchy, with a premium finish.
- Able to design for conversion, not just looks.
- Based in or able to commute to Noida.
Good to Have
- Experience designing Shopify stores and e-commerce product pages.
- Packaging design experience.
- Experience with Amazon A+ content and marketplace creative.
- Basic knowledge of motion design and 3D or product visualisation.
- Experience building a design system from scratch.
- Comfort using AI tools to speed up design and production.
Why Effora?
- Work directly with the Founder and Growth team.
- Own the visual identity of a new beauty and wellness brand.
- See your designs go live fast and measure their impact on sales.
How to Apply
- Share your CV and portfolio (Behance, Figma, Drive or website) talent@effora.in Include 2–3 projects you personally led, with your role, the problem and the result.
Click on Apply to know more.