Cybrom Technology Pvt. Ltd (Official)
Website:
cybrom.com
Job details:
Job Location Bhopal (Fulltime- onsite)
Salary - 4 to 8 LPA
We're seeking a Senior Video & Graphic Designer with a robust background in digital design, including web design, to drive our digital marketing and social media initiatives. This role requires expertise in design tools like Figma, illustration, photo & Video editing, motion graphics, photography and video shoots and typography, with a keen eye for current social trends.
Edtech Industry experience will be an added advantage.
Knowledge of Digital Marketing will also be an added advantage
1. Creative Direction:
Develop and communicate the overall creative vision for marketing campaigns and projects.
Collaborate with the marketing team to understand project requirements, goals, and target audience.
2. Design Leadership:
Lead a team of graphic designers, illustrators, and other creative professionals.
Provide guidance, mentorship, and constructive feedback to ensure the team produces high-quality work.
3. Brand Consistency:
Ensure consistency in visual identity and brand standards across all marketing collateral.
Uphold and enhance the brand's aesthetic integrity in design elements.
4. Conceptualization and Ideation:
Generate innovative and impactful ideas for marketing campaigns and brand initiatives.
Work collaboratively with cross-functional teams to translate concepts into visually appealing designs.
5. Project Management:
Manage multiple projects simultaneously, ensuring deadlines and deliverables are met.
Oversee the end-to-end creative process, from concept development to final production.
6. Collaboration:
Collaborate with marketing managers, copywriters, and other stakeholders to align creative concepts with marketing objectives. Work closely with external vendors, agencies, and freelancers when necessary.
7. Visual Design:
Create visually stunning designs for digital and print assets, including but not limited to advertisements, social media graphics, website elements, and promotional materials.
8. Trend Analysis:
Stay abreast of industry trends, design tools, and emerging technologies to continuously enhance creative output.
Knowledge / Education
- Bachelor’s or master’s degree in graphic design, Visual Communication, or a related field.
- Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, premier pro), Figma, and CorelDRAW.
- Solid grasp of user psychology, applying insights to design choices that improve user interaction and satisfaction across all platforms.
- Awareness of the latest design trends and approaches, ensuring that all creative assets are cutting-edge, visually appealing, and aligned with current best practices in design and branding.
- Conceptualize and design landing pages, brochures, flyers, leaflets, social media graphics, and event and marketing collateral.
- Collaborate with internal teams (marketing, admissions, faculty) to create designs that support key campaigns and engage target audiences.
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