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Job details:
Company: Divami
Website: Visit Website
LinkedIn: Visit LinkedIn
Business Type: Small/Medium Business
Company Type: Service
Business Model: B2B
Funding Stage: Pre-seed
Industry: Information Technology & Design Services
Job Description
Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement.
THE ROLE
"A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, syntheses Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute.
Drive HMW sessions — don't attend them. Synthesis Affinity Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma.
FOUR DESIGN LENSES — NON-NEGOTIABLE
AI-FIRST
AI-First Product Thinking
Design for probabilistic AI outputs. Frame concordances with JTBD + Mental Models.
SPATIAL
Experience-Led Spatial Design
IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity.
CREATIVE
Creative Thinking
Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops.
HCD
Human-Centered Design
Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume.
What You’ll Own
01 Discover
- Contextual Inquiry — ethnographic observation in real environments.
- Empathy Maps — say/think/do/feel — beyond self-reported behaviour.
- Mental Models + Card Sorting to validate IA assumptions.
- AI-First lens — identify where intelligence reduces cognitive load.
02 Define
- Affinity Mapping to cluster observations into insight themes.
- POV statements — user + need + insight — as design anchors.
- HMW questions + JTBD framing + Customer Journey Maps.
- Service Blueprints that expose front stage gaps and backstage breakdowns.
03 Develop
- Crazy 8s, SCAMPER, Lateral Thinking to push past obvious solutions.
- Co-creation workshops + Design Sprints to validate in 5 days.
- Systems Thinking + Biomimicry for non-obvious patterns.
- Prototype across fidelity — match fidelity to the question.
04 Deliver
- Design Systems — components, tokens, governance, cross-team docs.
- IxD specs in full — every state, transition, and micro-interaction.
- Heuristic Evaluation (Nielsen's 10) + Usability Testing before handoff.
- Kano Model prioritization + Lean UX loops post-launch.
What We're Looking For
Non-Negotiables
- 4–8 yrs end-to-end product design — not just UI layers.
- AI-First experience. Probabilistic outputs, not bolt-on AI.
- Spatial Design literacy. Depth, hierarchy, multi-surface IxD.
- Led Design Sprints and Empathy Mapping sessions. Led.
- Design Maturity. Strategic advocate in client-facing rooms.
Research & Strategy
- Expert: Contextual Inquiry, Empathy Mapping, Affinity Mapping → POV.
- Skilled: JTBD, HMW, Journey Mapping, Service Blueprint creation.
- Independent: Runs Heuristic Evaluations + Usability Testing solo.
- Strategic: Translates North Star Metrics into design principles.
Craft & Delivery
- Information Architecture (IA): Clarity before aesthetics.
- Interaction Design (IxD): Every state, transition, error path documented.
- Design Systems: Built or led — components, tokens, governance.
- Spatial Design: Depth, layers, gesture affordances across surfaces.
- Agile Design: Ships interactively. Engineers as partners.
What You Get
- High-impact global engagements — fintech, health-tech, SaaS.
- Weekly Design Sprints, live HMW sessions, Co-creation workshops.
- Fast track to Principal/Lead — strategic thinking rewarded.
- North Star Metric culture — comp tied to impact, not output.
- 6-day on-site Hyderabad studio — real collaboration, real energy.
DESIGN INNOVATION TOOLKIT
- AI-First Thinking Spatial Design Creative Thinking HCD Design Thinking Design Sprint
- Lean UX Agile Design Systems Thinking JTBD HMW POV Statements
- Affinity Mapping Empathy Mapping Contextual Inquiry Journey Mapping Service Blueprint
- Personas Card Sorting Heuristic Evaluation Usability Testing IA
- Interaction Design Design Systems Prototyping Micro-interactions Divergent Thinking
- Convergent Thinking Crazy 8s SCAMPER Lateral Thinking Biomimicry Kano Model
- North Star Metric Mental Models
SCREENING RULES
- Portfolio: 2 end-to-end case studies — covering all design phases.
- POV Statement (1 pg): "How might Divami use AI-First thinking + Spatial Design to redesign its own client onboarding?"
- Two underrated jargons: Which two do most designers ignore? Two sentences each.
[No portfolio → no review.
No POV statement → no interview.]
We are not looking for perfect answers — we are looking for rigorous, AI-aware, spatially literate design thinking.
Click on Apply to know more.