Dot Media
Website:
dotmediabase.com
Job details:
Role Overview
We’re looking for a Senior Social Media Strategist who doesn’t just manage content calendars, someone who builds brands. If you’ve taken an FMCG brand from zero to a recognizable digital presence, understand the nuances of what stops a scroll versus what gets skipped, and can back every creative decision with strategy, this role is for you.
Experience: 4+ years
Key responsibilities
Develop and own the end-to-end social media strategy across platforms (Instagram, YouTube, LinkedIn, X, etc.)
* Lead brand building for FMCG products from scratch, from defining the brand voice and visual language to growing an engaged community
* Translate business objectives into platform-specific social strategies with measurable KPIs
* Identify emerging trends, cultural moments, and platform shifts before they go mainstream
Content & Creative Direction
Define what “good” looks like for the brand and push the team to get there
* Have a sharp eye for social-first design: understand thumb-stopping visuals, hierarchy, color psychology, typography for mobile, and why certain formats outperform others
* Clearly brief designers and content creators on what works on social vs. what’s built for traditional media and know the difference instinctively
* Oversee content production pipelines ensuring quality, consistency, and speed
Analytics & Performance
Own reporting across all channels reach, engagement, share of voice, conversion
* Conduct regular content audits and use data to iterate strategy
* A/B test creatives, formats, copy, and posting cadences with a disciplined approach
Cross-functional collaboration
Partner with marketing, brand, and product teams to align social with larger campaigns
* Work with influencers, agencies, and external creators to amplify brand storytelling
* Present strategy and results to senior leadership with clarity and confidence
These are non-negotiables for this role:
Built an FMCG brand from the ground up on social — You’ve been there from Day 1. You’ve defined the brand’s digital identity, grown the audience, and created the playbook not just maintained one someone else built.
1. Knows what works (and what doesn’t) in social design. You can walk into a creative review and immediately identify why a post will underperform.
You understand visual hierarchy for a 6-inch screen, why static posts die on Reels-first platforms, when to use text-heavy vs. visual-first content, and how design trends on social differ sharply from traditional advertising.
1. Platform-native thinking: You don’t repurpose TV ads for Instagram. You think in formats—Stories, Reels, Carousels, Shorts—and know how the algorithm rewards native behavior on each platform.
What Success Looks Like in Year One
A clearly defined social brand identity and content system in place
* Measurable growth in reach, engagement, and brand recall across key platforms
* A high-performing content engine repeatable, scalable, and distinctly on-brand
* A team that knows what “good” looks like, because you’ve shown them
Click on Apply to know more.