Okay Done
Website:
okaydone.in
Job details:
Okay Done is a digital marketing agency with a diverse clientele, such as Royal Challengers Bengaluru, OnePlus, VRL, Google, Bengaluru City Police, Heineken, and Health Care Global to name a few. We work across various industries, including sports, consumer, hospitality, luxury, F&B, real estate, and D2C.
Heads up: this is a long, detailed application, and that is on purpose.
It will take real time and thought to fill out. We have built it this way so that we only hear from people who genuinely want this role and love this craft. If that is you, take your time. We are going to read every answer.
Overview
We are looking for a Senior Social Media Manager to lead and level up our social media team in Bengaluru. This is a full-time, in-office role.
This is not a posting-and-calendar job. Your core work is to live on social media, understand why things work, forecast where trends are heading, and turn all of that into sharp, brand-specific concepts for our clients, with the help of the social media managers you will lead and train.
Roles & Responsibilities
• Own the concept engine: source, adapt, and originate content concepts for every client, with the help of the SMM team.
• Live on Instagram, YouTube, and every relevant platform daily. Scan formats, audios, creators, and cultural moments as a habit, not a task.
• Spot trends early, break down why they work, and forecast what is next before it peaks.
• Translate trends into concepts that fit each brand's audience, voice, and category.
• Lead, mentor, and train a team of social media managers. Review their work, push their thinking, and raise their idea quality.
• Build and maintain reference banks and swipe files of hooks, formats, and audios for the team.
• Set the monthly big-idea themes and content direction per client.
• Partner closely with design, video, and copy teams to bring concepts to life, and direct on shoots where needed.
• Run brainstorms and turn a blank page into ten strong ideas fast.
• Track what performed, learn from it, and feed it back into the concept pipeline.
Requirements / Qualifications
• 4+ years in social media or content, with time spent leading or mentoring others.
• Near-encyclopedic knowledge of platforms, formats, creators, and internet culture.
• A proven track record of concepts that performed on views, saves, shares, and growth.
• An obsessive trend radar. You can name what is trending right now and what is about to fade.
• The ability to reverse-engineer why a piece of content worked.
• Strong creative instinct plus the ability to articulate ideas clearly to a team and to clients.
• Comfort working across categories (F&B, travel, hospitality, sports, D2C, and more).
• Data literacy: you read insights and adjust.
Click on Apply to know more.