Website:
infinetix.co.uk
Job details:
Job Description: Senior SEO/SEM & Digital Marketing Manager
Location: Hyderabad, IN (Remote)
Employment type: Full-time, Permanent
Reports to: Chief Marketing Officer / VP Growth
About Infinitex
At Infinitex, we operate at the intersection of iGaming, SportsBook, gamification, artificial intelligence, and IoT. Our team leverages cutting-edge technologies, including Web 3.0, blockchain, and advanced analytics, to build business intelligence solutions that empower organisations of every size, from startups to global enterprises, to unlock actionable insights and make smarter decisions.
We're looking for a senior marketing leader who can grow with us, someone who has scaled acquisition in complex, regulated, and fast-moving digital categories, and who wants to shape how a future-ready technology company goes to market.
The Role
You will own Infinitex's organic and paid acquisition engine end to end. This is a rare dual-motion role: driving B2B demand generation for our AI-powered BI and platform solutions, while supporting B2C-scale acquisition strategy for iGaming and sportsbook operator clients across regulated markets. You'll set strategy, own the budget, build the team, and answer for the numbers.
What You'll Do
Strategy & Leadership
· Define and own the full-funnel digital acquisition strategy across SEO, SEM, paid social, programmatic, affiliates, and emerging channels (including AI search surfaces)
· Own the digital marketing P&L: annual budget planning, quarterly forecasting, and board-level reporting on CAC, LTV:CAC, ROAS, and pipeline contribution
· Build, mentor, and retain a high-performing team of specialists; manage agency and affiliate partner relationships
· Partner with Product, Sales, Compliance, and Data teams to align growth targets with regulatory and commercial realities
SEO
· Lead technical SEO for large-scale, multi-geo, JavaScript-heavy platforms (100k+ pages), including migrations, international/hreflang architecture, and Core Web Vitals
· Build E-E-A-T and topical authority in YMYL categories through content strategy, digital PR, and entity optimization
· Adapt organic strategy for AI-driven discovery (AI Overviews, LLM citations, answer engines)
SEM & Paid Media
· Plan and manage paid budgets of $1M+ annually across Google Ads, Microsoft Ads, Meta, LinkedIn, programmatic, and industry media
· Navigate restricted-vertical advertising: gambling ad certifications, geo-specific licensing requirements, age-gating, and responsible-gaming creative standards
· Drive value-based bidding, first-party data strategy, and creative testing frameworks
Analytics & Measurement
· Own the measurement stack: GA4, server-side GTM, attribution modeling, MMM inputs, and incrementality testing
· Establish data-quality standards and executive KPI reporting that drives decisions, not dashboards
· Implement affiliate tracking integrity and fraud-detection controls
Compliance & Brand Safety
· Ensure all campaigns meet regulatory requirements in target markets (including Brazil's Law 14.790/2023 framework, UKGC/ASA standards, and platform gambling policies)
· Embed responsible-gaming messaging and ethical marketing standards across all creative and targeting decisions
What You'll Bring
Must-have
· 13+ years in digital marketing; 6+ years leading SEO/SEM functions; 3+ years managing teams of 5 or more
· Proven ownership of $1M+ annual paid media budgets with documented ROAS/CAC outcomes
· Deep technical SEO expertise at enterprise scale, including at least one major site migration
· Hands-on mastery of GA4, GTM, Google Ads, Search Console, and enterprise SEO platforms (Ahrefs/Semrush/Botify or similar); comfort with SQL and BI tools
· Experience in restricted or regulated advertising verticals — iGaming/betting strongly preferred; fintech, crypto, or pharma considered
· Track record of building and retaining high-performing teams
· Executive-level communication: you can defend a forecast to a CFO and explain hreflang to an engineer
· Nice-to-have
· Direct iGaming/sportsbook operator or platform-provider experience
· Affiliate program management in gambling or adjacent verticals
· Portuguese or Spanish language capability; LATAM market experience
· App Store Optimization (ASO) and mobile growth experience
· Familiarity with Web3/blockchain marketing and community channels
· Gambling advertising certifications (Google, Meta) held previously
Why Infinitex
· Shape the growth engine of a company at the frontier of iGaming, AI, and BI
· Real ownership: budget, team, and strategy are yours
· Work across global regulated markets with genuinely hard, interesting problems
· Competitive compensation with performance bonus, learning budget, and industry conference access (SBC, SiGMA, ICE)
· Infinitex is an equal opportunity employer. We are committed to responsible gaming and to marketing practices that protect players and comply with all applicable regulations. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, age, disability, or any other protected characteristic.
Interested candidates can also email their CV to HR@Infinetix.co.uk
Click on Apply to know more.
