Rest The Case
Website:
restthecase.com
Job details:
Company Description
Rest The Case, established in 2021, is India’s largest lawyer search and business compliance platform. The platform connects clients with over 3,000 verified lawyers across multiple cities, practice areas, languages, and budgets. From secure document sharing to confidential consultations and practical tools like legal templates, Rest The Case simplifies access to legal services. For businesses, the platform offers seamless end-to-end compliance solutions including company registration, tax filings, and intellectual property management. Our mission is to make legal support accessible, reliable, and user-friendly across India.
Role Description
Location: On-site
Experience: 3–6 years
Industry: Legal Tech / Legal Services
Role Overview
We are looking for a data-driven Senior SEO Executive who understands how organic growth fuels business. This role is not just about rankings, but about traffic that converts into consultations, leads, and revenue.
You will own the complete SEO strategy across web pages, lawyer listings, content, and product-led SEO initiatives.
Key Responsibilities
SEO Strategy & Execution
Own end-to-end SEO strategy (on-page, off-page, technical).
Build scalable SEO frameworks for lawyer profiles, legal service pages, blogs, and court-data-driven pages.
Identify high-intent keywords related to legal services, lawyers, VCLO, startups, SMEs, and corporates.
Content & Growth
Work closely with content and product teams to plan SEO-led content.
Optimize blogs, landing pages, FAQs, and long-form legal content for search intent.
Drive topical authority in legal domains.
Technical SEO
Collaborate with developers on site architecture, page speed, indexing, schema, and crawlability.
Implement structured data for lawyers, services, FAQs, and reviews.
Monitor Core Web Vitals and technical health.
Analytics & Reporting
Track rankings, organic traffic, conversions, and lead quality.
Use tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog.
Present actionable insights to leadership.
Off-Page & Authority Building
Plan and execute ethical link-building strategies.
Build partnerships, citations, and backlinks relevant to the legal ecosystem.
What We’re Looking For
3–6 years of hands-on SEO experience (B2B or marketplace experience preferred).
Strong understanding of search intent, conversion-focused SEO, and content-led growth.
Experience working with large-scale websites or directory-style platforms is a plus.
Comfortable working with developers, designers, and content teams.
Analytical mindset with strong problem-solving skills.
Good to Have
Experience in legal, fintech, SaaS, or marketplace platforms.
Knowledge of local SEO and city-based service pages.
Experience with programmatic SEO.
Understanding of CRO and funnel optimization.
Why Join Rest The Case
Work on one of India’s fastest-growing legal-tech platforms.
Direct impact on business growth and revenue.
High ownership and autonomy.
Opportunity to shape SEO as a core growth engine, not a support function
Click on Apply to know more.