Senior SEO Analyst

Unified Infotech

Website: unifiedinfotech.net
Job details:

About Unified

Unified Infotech is a 14-year-old, multi-award winning digital transformation partner. We turbocharge business growth for Fortune 500 companies, multinational corporations (MNCs), small and medium-sized enterprises (SMEs), and Startups using emerging tech and streamlined digital processes.

We’re your go-to partner for: • Digital Transformation, Custom Web, Mobile, and Desktop Software Development • Digital Customer Experience - UX/UI Research & Design • SaaS and Software Product Development • IT Consulting & Staff Augmentation • Software Modernization & Cloud Migration • Data and Analytics • Cloud Engineering

Role Overview

We are looking for an experienced SEO/SEM Specialist (L3/L4) who will be responsible for driving organic and paid search strategies, managing end-to-end SEM campaigns, mentoring junior team members, and aligning search initiatives with overall business objectives.

Key Responsibilities

• Develop and implement comprehensive SEO and SEM strategies aligned with business and marketing goals.

• Lead and mentor junior SEO/SEM team members and encourage best practices.

• Manage and optimize SEM campaigns across Google, Bing, Yahoo, LinkedIn, Twitter, Facebook, and other platforms.

• Conduct advanced keyword research, competitor analysis, and on-page/off-page optimization.

• Oversee technical SEO implementation in coordination with development teams.

• Drive conversion rate optimization initiatives through data-backed strategies.

• Analyze large datasets using advanced analytics tools to improve campaign ROI.

• Monitor budgets and ensure performance targets are achieved.

• Collaborate with product, content, and marketing teams to integrate SEO best practices.

• Prepare high-level performance reports and present strategic insights to senior leadership.

• Manage guest blogging initiatives and external partnerships to enhance domain authority.

• Stay updated with industry trends, Google algorithm updates, and new SEO/SEM tools.

Must-Have Requirements

• 5+ years of hands-on SEO and SEM experience with proven results.

• Strong expertise in tools such as Ahrefs, SEMRush, Ubersuggest, Google Keyword Planner, Google Analytics, Google Tag Manager, Hotjar, and other SEO audit tools.

• Proven experience in managing organic and paid campaigns across search engines and social media platforms.

• Strong analytical skills with experience in Google Analytics, Omniture, NetInsight, WebTrends, or similar tools.

• Experience in A/B testing and multivariate testing for performance optimization.

• Strong understanding of SEO-driven content strategy and optimization.

• Solid knowledge of HTML, CSS, and JavaScript for technical SEO implementation.

• Experience leading teams and collaborating with cross-functional stakeholders.

• Bachelor’s or Master’s degree (BS/BCom/MCom/BE/MSc) with Digital Marketing certifications preferred.

• Strong understanding of evolving SEO/SEM trends and algorithm updates.

Click on Apply to know more.