Toyshine
Website:
toyshine.in
Job details:
Company Description Toyshine is a fast-growing toy and stationery brand in India, dedicated to inspiring young minds through play, creativity, and learning. Guided by founder Rohit Khanna, the company focuses on innovative, engaging, and educational products that spark curiosity and support child development. Toyshine offers a wide range of high-quality, safe, and affordable products available online and through modern retail partners across the country. With strong momentum in both direct-to-consumer and B2C channels, Toyshine aims to become India’s leading toy and stationery brand in both market impact and customer trust. The team is driven by a mission to make every child’s developmental journey joyful, imaginative, and meaningful.
Role Description This is a full-time, on-site role based in Jalandhar for a Senior Sales Manager – Modern Trade (Toys Category). The role is responsible for driving sales growth in modern trade channels, including national and regional retail chains, large format stores, and key accounts. Day-to-day tasks include managing and expanding modern trade partnerships, negotiating terms and promotions, overseeing listing and visibility, and ensuring timely execution of sales and marketing plans. The Senior Sales Manager will analyze sales performance, forecast demand, and collaborate with marketing, supply chain, and product teams to optimize assortments and in-store execution. The role also involves leading and mentoring the sales team, monitoring competitor activity, and implementing strategies to achieve revenue, margin, and distribution targets within the toys category.
Qualifications
- Proven experience in modern trade sales and key account management within toys category
- Strong skills in sales planning, forecasting, and data-driven performance analysis.
- Demonstrated ability in negotiation, relationship management, and stakeholder communication.
- Experience in merchandising, in-store visibility planning, and trade marketing coordination.
- Ability to lead, coach, and develop sales teams, with a focus on achieving targets and building capabilities.
- Sound understanding of retail operations, supply chain coordination, and inventory management for modern trade channels.
- Excellent verbal and written communication skills, with proficiency in English and regional languages as an advantage.
- Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent postgraduate qualification is preferred.
- Comfort with using CRM tools, sales dashboards, and MS Office (Excel, PowerPoint) for reporting and analysis.
- Willingness to travel regularly for store visits, partner meetings, and market audits.
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