Sotbella
Website:
sotbella.com
Job details:
Company: Sotbella
Location: Noida, Sector 88
Work Mode: On-site
Working Days: 6 Days a Week
Shift Timing: 10:00 AM – 6:30 PM
Employment Type: Full-time
About the Role
We are looking for a Senior PR Executive with a strong fashion background and excellent knowledge of PR, media, and PR agencies. The ideal candidate should have a strong understanding of the fashion industry, media landscape, fashion trends, and brand positioning.
Key Responsibilities
• Develop and execute PR strategies to build and strengthen Sotbella’s brand presence.
• Manage relationships with PR agencies, fashion media, journalists, editors, stylists, influencers, and creators.
• Coordinate with PR agencies and ensure effective execution of campaigns and brand activities.
• Plan and execute PR campaigns, product launches, fashion events, shoots, and collaborations.
• Create and pitch press releases, brand stories, product features, and media opportunities.
• Identify relevant fashion and lifestyle publications for brand coverage.
• Build strong relationships with fashion influencers, celebrities, stylists, and industry professionals.
• Track PR coverage, brand mentions, media placements, and campaign performance.
• Stay updated with fashion trends, industry developments, competitors, and emerging opportunities.
• Coordinate with marketing, creative, and fashion teams to align PR activities with brand objectives.
Requirements
• 3–6 years of experience in PR, preferably within the fashion, lifestyle, or apparel industry.
• Strong fashion industry knowledge and understanding of current fashion trends.
• Good knowledge and experience working with PR agencies and media networks.
• Strong connections with fashion, lifestyle, and entertainment media.
• Experience managing influencer, celebrity, stylist, and media collaborations.
• Excellent communication, writing, pitching, negotiation, and relationship-building skills.
• Strong understanding of brand positioning and fashion communication.
• Creative, proactive, well-connected, and highly organized.
• Ability to work in a fast-paced fashion environment.
• Immediate joiners preferred.
Click on Apply to know more.