Website:
silamed.co.in
Job details:
Company Description
Silamed Life Sciences, is a rapidly growing healthcare organization committed to advancing patient care through innovative and cost-effective medical solutions.
Established in India in 2017, Silamed Life Sciences focuses on addressing critical healthcare needs by delivering high-quality treatment solutions supported by reliable and efficient supply chains. With strong expertise in building successful brands and driving business growth across multiple therapy areas, the organization continues to empower healthcare professionals and improve patient outcomes through medical innovation and operational excellence.
About the Role
We are looking for a highly analytical and results-driven Senior Programmatic Specialist to join our growing digital media team. The ideal candidate will have strong hands-on experience in programmatic advertising platforms, particularly DV360 and CM360, along with expertise in campaign management, optimization, audience strategy, troubleshooting, and performance reporting.
This role requires a deep understanding of the programmatic ecosystem, including DSPs, ad exchanges, audience targeting, bidding strategies, inventory management, and measurement solutions. The candidate will be responsible for managing end-to-end programmatic campaigns while driving performance, operational excellence, and client satisfaction.
Key Responsibilities
Campaign Management & Execution
- Manage end-to-end programmatic campaign setup, trafficking, execution, monitoring, optimization, and reporting.
- Build and manage campaigns across DV360, CM360, and other programmatic platforms.
- Configure campaign settings including audience targeting, geo-targeting, device targeting, frequency caps, pacing controls, and bidding strategies.
- Manage Display, Video, YouTube, CTV, Native, and Mobile App campaigns.
- Execute Private Marketplace (PMP), Preferred Deals (PD), Programmatic Guaranteed (PG), and Open Auction campaigns.
Campaign Optimization
- Monitor campaign performance on a daily basis and implement optimization strategies to improve KPIs.
- Analyze delivery, pacing, spend, viewability, CTR, VTR, CPA, CPC, CPM, ROAS, and conversion metrics.
- Identify underperforming inventory and optimize targeting, creatives, bids, and placements.
- Conduct audience analysis and segmentation to improve campaign efficiency and performance.
- Recommend strategic optimizations based on campaign insights and performance trends.
Ad Operations & Troubleshooting
- Troubleshoot campaign delivery issues including underspending, tracking discrepancies, creative rejections, inventory limitations, and audience size constraints.
- Ensure accurate implementation of Floodlight activities, conversion tracking, pixels, and tagging solutions.
- Perform quality assurance checks on campaign setup, creatives, trackers, placements, and reporting configurations.
- Coordinate with publishers, vendors, and internal teams to resolve campaign-related issues.
Reporting & Analytics
- Create detailed campaign performance reports, dashboards, and client-facing presentations.
- Deliver actionable insights and recommendations to stakeholders and clients.
- Analyze large datasets to identify trends, opportunities, and performance drivers.
- Maintain reporting accuracy and ensure timely delivery of campaign updates.
Stakeholder & Client Management
- Collaborate with internal teams, media planners, account managers, creative teams, and external partners.
- Participate in client meetings and present campaign performance, insights, and optimization recommendations.
- Manage multiple campaigns and accounts while maintaining quality and meeting deadlines.
- Ensure campaign execution aligns with business goals, KPIs, and client expectations.
Industry & Platform Expertise
- Stay updated with industry trends, programmatic technologies, privacy regulations, and platform updates.
- Maintain expertise in DV360, CM360, audience solutions, measurement frameworks, and programmatic best practices.
- Identify opportunities to improve campaign effectiveness through new targeting, inventory, and optimization approaches.
Required Skills & Experience
Experience
- 4–7 years of hands-on experience in Programmatic Advertising, Ad Operations, or Digital Media.
- Strong experience managing campaigns on DV360 (Display & Video 360).
- Working knowledge of CM360 (Campaign Manager 360), Floodlight tracking, and ad serving.
- Experience handling large-scale programmatic campaigns across multiple industries and verticals.
Technical Skills
- Strong understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, PG, PD, and Open Auction environments.
- Experience with audience targeting, frequency management, bidding strategies, pacing controls, and inventory optimization.
- Strong understanding of attribution, conversion tracking, and measurement frameworks.
- Experience with Google Analytics, Looker Studio, Excel, and reporting tools.
- Knowledge of brand safety, viewability, verification tools, and fraud prevention solutions.
Analytical Skills
- Strong analytical and problem-solving abilities.
- Ability to interpret campaign data and derive actionable insights.
- Experience in performance analysis, forecasting, and optimization.
Soft Skills
- Excellent communication and presentation skills.
- Strong stakeholder and client management capabilities.
- Ability to manage multiple projects in a fast-paced environment.
- Strong attention to detail and organizational skills.
- Self-motivated with the ability to work independently and collaboratively.
Preferred Qualifications
- Google Marketing Platform Certifications (DV360, CM360).
- Experience with The Trade Desk (TTD), Amazon DSP, Adform, StackAdapt, or other DSPs.
- Experience managing CTV, Video, YouTube, and Omnichannel campaigns.
- Advanced Excel skills including Pivot Tables, VLOOKUP/XLOOKUP, dashboards, and data analysis.
- Familiarity with programmatic measurement, attribution models, and media analytics.
Click on Apply to know more.