LifeCell International
Website:
lifecell.in
Job details:
The Product Manager is responsible for managing the product and promotional strategy of allocated portfolio by developing and implementing the effective marketing solutions for Doctors & IOPs
Qualification: MSc Biotech / Biochem
Experience: 4–5 years in Genomics
Job Description & Key Responsibilities:
- Manage the product and promotional strategy of the allocated portfolio by developing and implementing effective marketing solutions for doctors and IOPs.
- Develop marketing campaigns based on zone-wise and test-wise performance.
- Formulate product strategy (roadmap, positioning, strategic pricing, and go-to-market strategy) in alignment with the functional head.
- Develop effective B2B and digital campaigns for brand visibility, sales scale-up, and market penetration.
- Conceptualize, plan, and manage new product launches.
- Support the sales team in business development activities (CMEs, RTMs, and conferences) and track investment ROI.
- Develop and support various marketing collaterals, gifts, and visual aids, monitoring their field implementation.
- Conduct regular market intelligence for the product portfolio to design effective counter-strategies.
- Develop and implement product training for sales and channel partners regarding new tests and campaigns.
- Manage the budget and expenses for all marketing-related activities.
- Oversee the creation of creatives and execution of social media content through the designated agency.
- Ensure the timely update of product-related PDPs on the website as new products are launched.
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