Website:
idfcfirst.bank.in
Job details:
Job Requirements
Job Title – Senior Manager – Strategic Marketing & Communications
Place of work - Mumbai
Function – Credit Card
Job Purpose:
We are looking for a high-calibre marketing professional who can operate at the intersection of
strategic communications, customer experience, cross-functional program management and senior stakeholder leadership. This role is designed for someone who can independently take ownership of high-impact initiatives from defining the problem and shaping the narrative to aligning stakeholders and driving execution through to closure.
The role will act as a strategic extension of the Marketing Communications function, increasing the team's ability to take on large, complex initiatives while maintaining a high bar for customer communication and execution quality.
- Own high-visibility communication and marketing programs end-to-end.
- Create stronger linkage between business priorities, customer needs and communication strategy.
- Increase execution velocity by proactively managing stakeholders, dependencies and agencies.
- Elevate the quality of content, presentations and narratives going to senior leadership.
Primary Roles & Responsibilities:
- Strategic Communications & Content Strategy
- Own communication strategy for major product launches, portfolio initiatives, customer journeys and business priorities.
- Develop communication frameworks, messaging hierarchies and customer-first narratives across relevant touchpoints.
- Own the content strategy for large customer communication programs, while partnering with the execution team for day-to-day production.
- Review and elevate the quality of key customer-facing communications, ensuring clarity, consistency and relevance.
- Balance customer experience, business objectives, brand standards and regulatory requirements.
- Strategic Program & Project Delivery
- Lead complex, cross-functional initiatives from problem definition and planning through execution and closure.
- Create clear workplans, milestones, ownership structures, dependencies and governance mechanisms.
- Proactively identify risks, blockers and interdependencies and drive them to resolution.
- Maintain momentum across multiple workstreams and ensure decisions are translated into action.
- Build a culture of predictable delivery, accountability and ownership.
- Senior Stakeholder Management
- Build trusted relationships with senior stakeholders across the Credit Cards business and central functions.
- Partner closely with Product, Technology, Operations, Risk, Compliance, Legal, CX and other relevant teams.
- Influence stakeholders through structured thinking, data and compelling recommendations.
- Represent Marketing Communications confidently in senior forums and working groups.
- Drive alignment where priorities, timelines or perspectives differ.
- Executive Communication & Storytelling
- Develop executive-ready presentations, strategy documents, business updates and decision papers.
- Translate complex problems, data and customer insights into simple, compelling narratives.
- Present recommendations to senior leadership with clarity, confidence and commercial judgement.
- Anticipate leadership questions and ensure proposals are supported by strong rationale and evidence.
- Agency & Partner Leadership
- Lead senior-level relationships with creative, media, digital, technology and other agency partners.
- Set strategic direction and briefs rather than limiting engagement to executional feedback.
- Challenge agencies to improve quality, speed, innovation and business impact.
- Drive accountability across partners and ensure outputs meet agreed objectives and standards.
- Team Enablement & Quality Leadership
- Partner with the Marketing Communications Lead to strengthen the team's overall strategic capability.
- Mentor junior team members on structured problem solving, stakeholder management, communication strategy and executive storytelling.
- Review high-impact deliverables and provide constructive, high-quality feedback.
- Create repeatable frameworks, templates and ways of working that improve team effectiveness.
Secondary Roles & Responsibilities:
- Thinks like a consultant, communicates like a marketer and executes like an operator.
- Can walk into a room with senior leaders and hold their own.
- Can independently build an executive presentation or strategy narrative with minimal direction.
- Naturally takes ownership and follows through until the outcome is achieved.
- Has a high bar for the quality of customer communication and business thinking.
- Is comfortable with ambiguity, competing priorities and fast-moving environments.
- Challenges ideas constructively and brings a point of view—not just execution support.
- Can zoom out to see the strategic picture and zoom in when execution requires attention to detail.
- High-impact initiatives move from idea to execution faster, with clear ownership and fewer leadership escalations.
- Major customer communication programs have a clear strategy, strong narrative and consistent execution across channels.
- Senior stakeholders experience Marketing Communications as a proactive strategic partner.
- Agencies and internal partners operate with greater clarity, accountability and quality.
- The team has stronger strategic thinking and execution capability through mentoring and better ways of working.
Educational Qualifications:
Preferred: MBA / PGDM from a leading business school. Strong undergraduate academic background preferred.
Experience:
- 5–7 years of relevant experience in marketing, product marketing, brand, strategic communications, consulting, program management or a related field.
- Experience working with senior leadership and complex cross-functional teams.
- Experience in Banking, Financial Services, FinTech, Insurance or another regulated environment is preferred but not mandatory.
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