Supertails
Website:
supertails.com
Job details:
At Supertails, we’re building the country’s most trusted platform for pet care across commerce, health, and services. We’re looking for a Senior Product Manager – Growth & Retention to drive activation, conversion, repeat behaviour, and long-term customer value across our e-commerce journey.
You’ll work on high-impact problems across the full customer funnel: improving new-user activation, increasing first- and second-order conversion, driving repeat purchase behaviour, reducing churn, strengthening lifecycle journeys, and building stronger habit loops across the pet-parent journey.
What you’ll own- Own key growth and retention outcomes across activation, conversion, repeat purchase, frequency, churn, and LTV
- Improve new-user activation, first-order conversion, and second-order conversion across the customer journey
- Identify funnel drop-offs and growth opportunities using cohorts, segmentation, lifecycle analysis, and funnel diagnostics
- Design product and lifecycle interventions across in-app experiences, replenishment journeys, nudges, referrals, reactivation flows, and personalised touchpoints
- Build and run a strong experimentation roadmap across acquisition landing experiences, onboarding, discovery, checkout, repeat purchase, and dormant-user recovery
- Partner closely with performance marketing, CRM, category, engineering, design, data, and operations teams to improve traffic quality, conversion, retention, and long-term customer value
- Help shape the foundations for future personalisation and AI-driven growth systems
What we’re looking forWe’re looking for someone who combines strong product thinking, user empathy, analytical depth, growth intuition, and execution rigour.
You’ll likely be a strong fit if you:
- Think from first principles and can break down ambiguous growth or retention problems into structured hypotheses and clear action paths
- Are strong across both growth and retention thinking, and can work with frameworks spanning activation, funnel conversion, lifecycle stages, RFM-style segmentation, habit loops, churn archetypes, and LTV
- Think user-backward and can identify underlying needs, motivations, anxieties, and friction points rather than only reacting to dashboard symptoms
- Can translate customer behaviour, channel insights, and business goals into clear product interventions
- Are comfortable owning metrics such as activation, conversion, repeat rate, purchase frequency, churn, retention, CAC efficiency, and contribution to LTV
- Have strong analytical depth and can move from data to insight to experiment design to measurable outcomes
- Have experience running structured experiments across both product surfaces and growth journeys, and know how to distinguish signal from noise
- Have worked closely with digital marketing or growth teams and understand how paid channels, CRM, onsite journeys, and product experiences interact
- Are able to work across both product surfaces and lifecycle systems, rather than viewing growth only through campaigns or retention only through CRM
- Move fast, but with judgment and clarity of thinking
- Collaborate well with cross-functional teams and can align stakeholders around both user value and business impact
- Deep empathy for pet and strong consumer product instincts are essential. Being a pet parent is preferred.
Experience we value- 4–7 years of product management experience, with meaningful ownership in growth, retention, lifecycle, activation, conversion, or repeat behaviour problems
- Experience in consumer internet, D2C, marketplaces, subscriptions, health, fintech, or other high-frequency consumer products is strongly preferred
- Track record of improving activation, first-purchase conversion, repeat purchases, retention, or lifecycle conversion in a measurable way
- Experience working closely with performance marketing, lifecycle/CRM, or digital growth teams is strongly preferred
- Familiarity with tools such as Clevertap, Braze, MoEngage, WebEngage, Segment, GA, AppsFlyer, or similar growth and lifecycle platforms is useful, but not sufficient on its own
- Pet parent is a plus, not a requirement. Deep empathy for pet parents and strong consumer product instincts matter most
- If you’re excited by the challenge of driving growth and durable customer behaviour, solving customer problems from first principles, and building products that genuinely improve the lives of pet parents, we’d love to talk.
Click on Apply to know more.