Job Title: Senior PPC Specialist
Location: Kolkata (Work from Office)
Department: Digital Marketing
Experience Required: 3–6 Years
Job Overview:
Proclivity Digitech Pvt Ltd is seeking an experienced and data-driven Senior PPC Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and the ability to drive high ROI through strategic planning and execution.
Key Responsibilities:
* Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Meta Ads, and other paid channels
* Manage budgets, bidding strategies, and campaign performance to maximize ROI
* Conduct keyword research, competitor analysis, and audience targeting
* Create high-converting ad copies, landing page suggestions, and A/B testing strategies
* Monitor daily campaign performance and generate detailed reports
* Optimize campaigns based on CTR, CPC, CPA, and conversion rates
* Collaborate with SEO, content, and design teams for integrated marketing strategies
* Track and analyze performance using tools like Google Analytics and Google Tag Manager
* Stay updated with industry trends, algorithm updates, and new advertising features
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Required Skills & Qualifications:
* Bachelor’s degree in Marketing, Business, or related field
* 3–6 years of hands-on experience in PPC campaign management
* Strong expertise in Google Ads and paid social advertising
* Proficiency in analytics tools and data interpretation
* Experience in conversion tracking and funnel optimization
* Strong understanding of keyword bidding strategies and audience segmentation
* Excellent communication and reporting skills
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Preferred Qualifications:
* Certifications in Google Ads Certification
* Experience in international campaigns (US/UK market preferred)
* Knowledge of landing page optimization and CRO techniques
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Key Performance Indicators (KPIs):
* Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
* Return on Ad Spend (ROAS)
* Click-Through Rate (CTR)
* Conversion Rate
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What We Offer:
* Competitive salary package
* Performance-based incentives
* Growth opportunities in a fast-paced environment
* Exposure to international campaigns