EUNOIA DESIGNTECH
Website:
eunoiadesigntech.com
Job details:
Company Description Eunoia Designtech, founded in 2016 and based in Ahmedabad, is a design consultancy focused on transforming bold ideas into practical, high-performing solutions. The team combines mechanical design, web development, graphic design, branding, printing, and digital marketing to deliver measurable results for clients. With experience across more than 150 clients in diverse sectors such as FMCG, real estate, textiles, cosmetics, and finance, Eunoia Designtech tailors each project to the specific needs of the industry. By integrating technology, creativity, and strategy, the company builds campaigns and solutions that drive organic traffic, leads, and sales. Eunoia Designtech is committed to impact, engagement, and growth, helping brands realize their full potential.
Role Description The Senior Performance Marketing Specialist role is a full-time, on-site position based in Ahmedabad. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, conversions, and revenue growth. Day-to-day responsibilities include managing paid search and social campaigns, setting up tracking and analytics, monitoring performance metrics, and making data-driven adjustments to improve ROI. The specialist will collaborate closely with design, content, and sales teams to align campaign messaging, landing pages, and funnels with broader brand and business objectives. The role also involves conducting A/B tests, preparing performance reports, and identifying new growth opportunities in line with client and company goals.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams and clients.
- Candidates should possess Market Research skills, including analyzing audience behavior, competition, and industry trends to inform campaign strategy.
- Candidates should possess Sales-related skills, such as understanding funnels, lead qualification, and working with sales teams to improve conversion rates.
- Candidates should possess Marketing Strategy skills, including planning performance campaigns, setting KPIs, budgeting, and optimizing for ROI.
- Candidates should possess Customer Service awareness, including a focus on user experience, responsiveness to feedback, and maintaining positive client relationships.
- Hands-on experience with performance marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, tag managers, dashboards) is highly beneficial.
- Strong quantitative and analytical abilities, with comfort in interpreting data, building reports, and making evidence-based decisions, are preferred.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is desirable.
- Experience in agency or multi-client environments and familiarity with sectors such as FMCG, real estate, retail, or e-commerce
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