Website:
bybtraction.com
Job details:
About the RoleWe're looking for a Senior Performance Marketing Specialist to own and scale paid media campaigns for our clients across Google Ads (Search, YouTube, Display) and Meta Ads.
You will build and run the full paid funnel — from the first ad a cold audience sees, to retargeting every website visitor, to the final purchase or lead. You don't need to know SEO. But you must know how to retarget everyone who lands on the website, no matter where they came from.
What You'll Own1. Demand Generation (Cold Traffic)
- Plan and run prospecting campaigns on Meta, Google, and YouTube to bring in new buyers and new leads every day
- Test creatives, audiences, and offers to find what works — and scale it
2. Retargeting (This Is Non-Negotiable)
- Retarget ALL website visitors — whether they came from ads, organic search, or anywhere else
- Run retargeting across both platforms: someone who saw a Meta ad should also be retargeted on YouTube, Display, and Gmail — and the other way around
- Bring back drop-offs: people who visited the landing page but didn't buy or didn't fill the form
3. Demand Capture & Conversion
- Make sure the demand you create is captured correctly — right landing pages, right tracking, right follow-up audiences
- Set up pixels, conversion events, and audiences properly on both platforms so nothing leaks
4. Results
- For D2C Ecommerce clients: deliver a good, consistent ROAS — profitable purchases, not just clicks
- For Lead Gen clients: deliver quality, verified leads at target cost per lead — not junk leads that never pick up the phone
- Manage daily budgets, scale what works, kill what doesn't, and report clearly every week
What We Expect From You- 5–10 years of hands-on experience running Meta Ads and Google Ads (including YouTube)
- Proven experience building full funnels: prospecting → retargeting → conversion, across both platforms
- Experience with both D2C ecommerce and lead generation accounts
- Strong grip on tracking: Meta Pixel, Conversions API, Google Tag, GA4, conversion events, and audience building
- Comfortable owning numbers — ROAS, CPL, CAC — and being answerable for them
- Ability to manage multiple client accounts and budgets independently
What You Don't Need- SEO skills — organic traffic is handled separately. Your job is to make sure every visitor, including organic visitors, gets retargeted and converted.
Work Schedule: Monday to Friday — Office (On-site) Saturday — Half day, Work from Home (9 AM to 1 PM)
Office Location: 4th Floor, 4A, Rashmi Towers, 1, Valluvar Kottam High Rd, opp. Harrison Hotel, Nungambakkam, Chennai, Tamil Nadu 600034
During the interview, we will discuss your previous campaign results and performance metrics in detail.
To know more about us, visit: bybtraction.com
Click on Apply to know more.