Senior Performance Marketing Manager - Digital Marketing Agency Experienced
The Brand Saloon
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- automation tools
- business objectives
- campaign performance
- CRM
- digital marketing
- end-to-end
- Google Ads
- Google Analytics
- marketing campaigns
- web development
About the role
The Brand Saloon
Website:
thebrandsaloon.com
Job details:
- Lead and scale performance marketing campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and other paid media channels for multiple client accounts.
- Develop data-driven growth strategies focused on ROAS, CAC, CPL, lead quality, and overall client business objectives across different industries.
- Manage end-to-end campaign execution including media planning, audience targeting, budgeting, ad creation coordination, A/B testing, optimization, and reporting.
- Handle high-budget ad spends efficiently while ensuring maximum performance, scalability, and profitability for clients.
- Collaborate closely with creative, content, SEO, and web development teams to build high-converting landing pages, funnels, and ad creatives.
- Analyze campaign performance using tools like Google Analytics, Google Tag Manager, CRM dashboards, and attribution tools to generate actionable insights.
- Lead client communication by presenting campaign strategies, monthly performance reports, optimization plans, and growth opportunities in a clear and confident manner.
- Mentor and manage junior performance marketers, ensuring smooth execution, knowledge sharing, process improvement, and team productivity.
- Stay updated with the latest trends, platform algorithm changes, automation tools, AI-driven ad solutions, and emerging digital marketing strategies.
- Drive agency growth by identifying upselling opportunities, improving client retention, and contributing to pitch presentations and new business acquisition efforts.
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