Valuepersqft
Website:
valuepersqft.com
Job details:
The Role
You will own the entire paid marketing function at VPS. That means full accountability for budgets in ad spend across Meta and Google — managing budget allocation, campaign strategy, CPL targets, ROAS benchmarks, and a team.
You will work directly with leadership and report performance in real terms: cost per qualified lead, revenue attributed, and return on every rupee spent.
This is not a campaign management role. It is a performance ownership role. If leads are expensive, you diagnose why and fix it. If one platform is underperforming, you reallocate. If the funnel is leaking, you find the hole.
What You Will Own
Paid Media Strategy & Execution
- Own the full Google Ads funnel — Search, Demand Gen, YouTube retargeting, Performance Max
- Own all Meta Ads — lead gen campaigns, brand awareness, retargeting, cross-platform audience retargeting
- Manage budget allocation dynamically between Meta and Google based on CPL, lead quality, and seasonal demand
- Build and maintain campaign structures across 3 cities (Bangalore, Hyderabad, Chennai) with city-specific targeting, creatives, and CPL benchmarks
- Own the creative testing roadmap — continuously test hooks, formats, messaging, and audiences to improve CPL and lead quality
Performance & Reporting
- Set and track CPL, ROAS, CPA, and lead-to-site-visit conversion rate — by platform, by city, and by project type
- Define and optimise for qualified leads (e.g., site visits booked, sales-qualified leads, high-intent inquiries) — not just raw lead volume
- Build a weekly performance dashboard that leadership can read in 5 minutes: spend, leads, CPL, lead quality score, and revenue attributed
- Own full-funnel attribution — GA4, Meta Pixel, CAPI, GTM, UTM hygiene, offline conversion tracking — so every lead is traced from source to closure
- Run weekly budget reviews: identify underperforming campaigns, cut waste, and reallocate to what is working
- Design and run structured experiments (A/B tests across creatives, audiences, landing pages, and geographies)
Team Leadership
- Directly manage the Meta Ads Specialist and Google Ads Specialist — set their targets, review their campaigns, and develop their skills
- Be the escalation point for campaign issues — platform policy changes, sudden CPL spikes, creative fatigue, audience exhaustion
- Collaborate with the Content Strategist and Cinematographers to brief ad creatives — you know what works in the funnel; they execute the content
Funnel & Landing Page Ownership
- Own the lead funnel from ad click to CRM entry — including landing page performance, form conversion rates, and lead quality score
- Work with the web team or agency to improve landing page CVR — A/B test headlines, CTAs, form length, and page speed
- Work closely with CRM systems (Zoho, Salesforce, HubSpot, etc.) to track lead lifecycle, qualification, and conversion to revenue
- Coordinate with the sales team on lead quality feedback — if leads are converting poorly, trace the problem back to targeting, creative, or funnel gaps
You Must Have
- 7–12 years of hands-on performance marketing experience
- Deep expertise in both Google Ads (Search, Demand Gen, Performance Max, YouTube) and Meta Ads (Lead Gen, Retargeting, Full-Funnel Ads, Advantage+ campaigns) — not one or the other
- Proven track record in real estate, edtech, fintech, or any high-ticket (₹1 Cr+) lead generation category
- Experience managing monthly ad budgets of ₹30L+ (or equivalent scale)
- Ability to show actual CPL, ROAS, lead volume, and revenue impact from past roles — with context, not just claims
- Strong attribution setup experience — GA4, Meta Pixel, UTM architecture, offline conversion uploads
- Experience working with CRM systems for lead tracking and revenue attribution
- Strong experimentation mindset — ability to design and run A/B tests across creatives, audiences, and landing pages
- Experience managing and mentoring a team
- Comfort with direct leadership reporting — weekly performance reviews, budget justifications, and honest conversations when numbers are off
Good to Have
- Prior experience with real estate channel partners, builders, or property portals (99acres, Housing, MagicBricks)
- Experience running multi-city campaigns with city-specific CPL targets and budget allocation
- Working knowledge of landing page optimisation and CRO principles
- Exposure to programmatic advertising or YouTube Ads at scale
- Experience with automation (rules, scripts, or tools) to scale and optimise campaigns
- Exposure to retention and remarketing flows (CRM, WhatsApp, email journeys)
What We Offer
- CTC: ₹13 – 20 LPA based on experience and the scale of ad budgets you have managed
- A fast-moving, performance-driven environment where decisions happen in days, not quarters
- Full ownership of your function — no agency dependency, no hand-holding, no bureaucracy
- A growing team across Bangalore, Hyderabad, and Chennai with real expansion plans
Click on Apply to know more.