Meri Digital Pehchan
Website:
meridigitalpehchan.com
Job details:
Read this before applying.
This role is not for media buyers who judge success by CPL, CTR or ROAS alone.
We are looking for someone who understands that cheap leads are expensive if they don't become customers.
If you believe your job ends after generating registrations, this role is not for you.
If you understand the complete customer acquisition journey—from the first Meta impression to the final sale—and can make decisions using business data rather than platform metrics, keep reading.
About Meri Digital Pehchan
Meri Digital Pehchan helps clothing, saree, boutique, artificial jewellery and other product-based business owners build profitable online businesses through webinar-based education and implementation programs.
Our advertising system generates leads every day through Meta Ads.
Those leads move through:
- Landing Pages
- WhatsApp
- Email
- Webinar Registration
- Webinar Attendance
- Sales Calls
- High-Ticket Sales
Every campaign decision eventually affects revenue.
Your responsibility is to improve that system.
Not just the ad account.
What your mission is
Your mission is simple.
Build one of the highest-performing webinar acquisition systems in India.
You will own Meta advertising responsible for scaling from today's performance toward ₹1–2 lakh per day in profitable advertising spend without sacrificing lead quality.
Your success will not be measured by spending more money.
It will be measured by generating more qualified customers profitably.
This role is for you if...
You have personally managed serious Meta budgets.
You have scaled campaigns instead of only launching them.
You understand creative testing at a deep level.
You understand why some ads generate buyers while others only generate clicks.
You know how to connect Meta Ads with CRM data.
You understand attribution problems.
You understand tracking.
You know how to analyse lead quality.
You understand webinar funnels.
You enjoy solving problems that most media buyers cannot solve.
You can explain exactly why a campaign is working instead of saying:
"Meta is fluctuating."What you'll own
You will completely own the Meta acquisition system.
This includes:
- Campaign strategy
- Budget allocation
- Scaling strategy
- Creative testing
- Audience testing
- Landing-page feedback
- Tracking quality
- Meta Pixel
- Conversions API
- UTM discipline
- Retargeting
- Reporting
- Funnel optimisation
- Weekly growth experiments
- Performance reviews
You'll work directly with the founder, sales team, CRM team, designers, video editors and copywriters.
We don't optimise for CPL.
We optimise for business growth.
You should already know how to answer questions like:
Why did attendance fall when CPL improved?
Why are buyers coming from the expensive campaign instead of the cheapest campaign?
When should a campaign never be scaled?
When should ROAS be ignored?
Why can broad targeting outperform detailed targeting?
Why can cheaper leads reduce profit?
If these questions excite you, you'll probably enjoy working here.
What we expect from you
You should be able to:
Build campaign structures.
Scale responsibly.
Protect learning.
Develop testing frameworks.
Read attribution correctly.
Interpret CRM feedback.
Analyse sales data.
Build dashboards.
Communicate clearly.
Take responsibility.
Challenge assumptions.
Continuously improve the funnel.
You should have experience with
- Meta Ads Manager
- Lead Generation
- Conversion Campaigns
- Webinar Funnels
- Creative Testing
- Retargeting
- Pixel
- Conversions API
- Google Tag Manager
- UTMs
- Google Sheets
- CRM Data
- Offline Conversions
- Funnel Analytics
Apply only if you can prove your work.
During our hiring process we'll ask for evidence.
Examples include:
- Highest monthly Meta spend managed
- Highest daily Meta spend managed
- Funnel screenshots
- Campaign structures
- Creative testing framework
- Scaling examples
- Campaign failures and what you learned
- Dashboard screenshots
- Reporting examples
- Case studies
Confidential information can be hidden.
Generic claims cannot.
Do NOT apply if...
You only boost posts.
You only report CPM and CTR.
You don't understand sales.
You don't analyse CRM data.
You blame Meta for every problem.
You duplicate campaigns randomly.
You make frequent edits without data.
You cannot explain your decisions.
You need daily reminders.
You hide poor performance.
You are managing too many freelance clients.
You cannot complete a practical assignment.
You cannot provide proof of previous work.
Our hiring process
- Application Review
- Practical Assignment
- Technical Interview
- Live Funnel Audit
- Founder Interview
- Reference Check
- Final Offer
Why this role is different
You'll have direct access to:
- Real advertising budgets
- Real customer data
- CRM data
- Webinar analytics
- Sales feedback
- Funnel experiments
- Creative strategy
- AI tools
- Tracking infrastructure
- Founder-level decision making
This is not a role where you'll only change ad copy.
You'll influence how the company acquires customers.
Final Note
We're not looking for another Meta Ads Manager.
We're looking for someone who can eventually become the person everyone else asks when they need to scale a webinar acquisition system.
If your first instinct when looking at an ad account is to ask,
"How much revenue did these campaigns actually generate?"instead of
"What's the CPL?"we'd like to meet you.
Click on Apply to know more.