BloomX Business Solutions
Website:
bloomxsolutions.com
Job details:
Senior Performance Marketer – Webinar Funnels, E-commerce & Digital Product Sales
About the role
- Performance marketing is no longer about who targets better, it's about who communicates better, builds better systems, and adapts faster.
- We're looking for a senior marketer who thinks in funnels, not platforms. In offers, not audiences. Someone who understands that in the AI-media-buying era, creative IS targeting and who can sit across a sceptical CMO and explain Meta's Advantage+ shift without losing the room.
What you'll own
- End-to-end performance campaigns across Meta, Google, and YouTube, for webinar registrations, e-commerce conversions, and digital product sales
- Creative strategy: brief, review, and iterate on ad creatives as the primary lever of performance
- Repeatable campaign systems and SOPs that let the team scale without you bottlenecking every decision
- Client communication on performance: translate platform shifts and result fluctuations into clear narratives that hold trust
- Directional data analysis: make confident calls without waiting for statistical perfection
- Mentoring a junior execution team
You must have
- 4–7 years of performance marketing experience
- Proven high-spend Meta + Google campaigns (₹10L+/month) with real ROAS outcomes
- Deep understanding of webinar funnels: registration → show-up → pitch → sale
- Strong grasp of how Meta's AI-driven delivery works and how to structure for it, not against it
- Ability to hold a client conversation about performance with clarity and confidence
- System-building mindset: you document, delegate, standardise
- Ownership mentality: you own results, not tasks
Strong advantage if you have
- Agency experience (not just in-house)
- Worked on Indian ed-tech, creator economy, or D2C with webinar/live-selling components
- Familiarity with GA4, CAPI, and server-side tracking
- Email/WhatsApp retargeting as part of a funnel strategy
This role is NOT for you if:
- You define your skill by audience targeting (that era is over)
- You need a detailed brief before thinking creatively
- You get uncomfortable explaining bad results to clients
- You have excuses ready before the month ends
About BloomX
BloomX Business Solutions is a performance-driven digital marketing and technology agency founded in 2020. We work with brands to deliver measurable growth through performance marketing, campaigns, influencers, tech solutions, and more.
Click on Apply to know more.