Website:
guavasure.com
Job details:
Company Description GuavaSure is India’s pet wellness platform, designed for people who view their pets as family and refuse to compromise on their care. The company combines 24/7 vet access, wellness care, emergency support, and comprehensive pet insurance (powered by Digit Insurance) in a single, easy-to-use experience. GuavaSure focuses on clear, reliable coverage without confusing fine print or gaps, so pet parents get straightforward answers when it matters most. With offerings such as free clinic visits, wellness credits, and round-the-clock consultations, GuavaSure is built for dog, cat, and all pet parents who want better health outcomes for their animals. The team is driven by a mission to raise the standard of pet care across India.
Role Description The Senior Online Marketing Manager is a full-time, on-site role based in Bengaluru, responsible for leading GuavaSure’s digital growth and brand presence. This role oversees performance marketing campaigns across channels, manages online marketing initiatives, and drives customer acquisition and retention for the platform. Day-to-day responsibilities include planning and executing paid media strategies, optimizing campaigns for ROI, and tracking key metrics to inform decision-making. The Senior Online Marketing Manager will collaborate closely with product, content, and design teams to develop integrated marketing plans, refine messaging, and enhance user journeys across web and app experiences. The role also includes managing social media marketing efforts, supporting e-commerce funnel optimization, and identifying new digital opportunities to reach pet parents throughout India.
Qualifications
- Candidates should possess strong expertise in Performance Marketing and Online Marketing, including planning, executing, and optimizing multi-channel campaigns.
- Candidates should possess solid experience in broader Marketing strategy, with the ability to align brand positioning and customer acquisition goals.
- Candidates should possess skills in Social Media Marketing, with experience managing and growing engaged communities across key platforms.
- Candidates should possess familiarity with E-Commerce marketing, including funnel optimization, conversion rate improvement, and retention strategies.
- Proficiency in analytics tools (such as Google Analytics, marketing dashboards, and A/B testing platforms) and data-driven decision-making.
- Demonstrated experience in leading digital marketing teams or projects, with strong stakeholder management and cross-functional collaboration skills.
- Excellent written and verbal communication skills, with the ability to translate insights into clear actions and reports.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications in digital marketing are beneficial.
- Previous experience in consumer internet, D2C, health, or pet-related brands is a plus, along with a genuine interest in pet wellness.
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