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Project Overview
We are seeking a strategic marketer with deep expertise in mobile app growth, App Store Optimisation (ASO), lifecycle marketing, CRM, branding, and user acquisition.
The ideal candidate has successfully launched or scaled consumer mobile apps and understands how to build an integrated GTM strategy that connects product, marketing, creative, and customer engagement.
Responsibilities
You will develop a comprehensive marketing strategy covering:
- Go-to-Market (GTM) strategy for upcoming app campaigns and live events
- Mobile app growth strategy across the full user lifecycle
- App Store Optimization (ASO) for both the Apple App Store and Google Play Store
- Metadata, keyword, and category research
- Competitive analysis and market positioning
- Branding and storytelling framework
- CRM strategy focused on user activation, engagement, retention, and reactivation
- Social media and content strategy
- Recommendations for App Store creative assets, screenshots, videos, icons, and listing optimization
- Organic growth initiatives
- Referral and community-building strategies
- User acquisition recommendations across owned, earned, and paid channels
- KPI framework and growth measurement
Deliverables
The engagement should result in:
- Comprehensive GTM Strategy
- ASO Audit and Optimization Plan
- CRM & Lifecycle Marketing Strategy
- Competitive Research Report
- Branding & Messaging Framework
- Social Media Strategy
- App Store Listing Recommendations
- Metadata & Keyword Research
- Creative Asset Recommendations for App Store listings
- Growth Roadmap with prioritized initiatives
- KPI Dashboard and Success Metrics
Requirements
We're looking for someone who has:
- 5+ years of experience in mobile app marketing and growth
- Demonstrated success launching or scaling consumer mobile apps
- Strong experience with ASO, CRM, lifecycle marketing, and app analytics
- Experience creating GTM strategies for product launches
- Knowledge of user acquisition and retention best practices
- Strong strategic thinking and analytical skills
- Excellent communication and presentation skills
Experience working with subscription apps, wellness, education, spirituality, health, or consumer technology products is a strong plus.
Click on Apply to know more.