Website:
whacksports.com.au
Job details:
About the Role
WHACK Sports is one of Australia's leading cricket retailers, with a growing eCommerce business and retail stores across Brisbane, Gold Coast, and Melbourne.
We're looking for a hands-on Meta Performance Marketer who can own Meta advertising end-to-end and help drive the next stage of growth.
This is not a campaign management role.
We're looking for someone who understands how to scale revenue, improve efficiency, identify winning creatives, and make smart commercial decisions during key retail periods.
You will own Meta performance across Facebook and Instagram, working closely with our creative, eCommerce and leadership teams.
TikTok Ads experience is a bonus but not essential.
What Success Looks Like
In your first 12 months, you'll be expected to:
- Manage Meta advertising budgets ranging from AUD $20,000 to $150,000+ per month
- Scale revenue during key retail periods including pre-season, EOFY, Black Friday and Boxing Day
- Identify and scale winning creatives quickly
- Improve account efficiency while maintaining profitable ROAS targets
- Deliver clear weekly performance insights and action plans
- Contribute new growth opportunities across paid social
Key Responsibilities
Meta Strategy & Ownership- Own Meta performance across Facebook and Instagram
- Develop and execute full-funnel acquisition and retargeting strategies
- Build seasonal growth plans aligned to retail and cricket calendars
- Identify scaling opportunities and execute confidently
Campaign Management & OptimisationDaily hands-on management of:
- Campaign structure
- Audience testing
- Creative testing
- Budget allocation
- Bid strategy optimisation
- Performance monitoring
You should be comfortable making optimisation decisions independently and acting quickly when performance changes.
Creative CollaborationWork closely with our creative and social teams to improve performance through:
- Ad angles
- Hooks
- Offers
- Messaging
- Creative iteration cycles
We're looking for someone who understands both performance data and creative psychology.
Reporting & AttributionAnalyse performance using:
- Meta Ads Manager
- Shopify
- Triple Whale (or similar attribution tools)
- GA4
You should be comfortable:
- Understanding attribution differences
- Identifying real business drivers
- Reporting on revenue, MER, ROAS and customer acquisition performance
- Translating data into clear actions
Seasonal PlanningCricket is highly seasonal.
You'll proactively plan around:
- Cricket season launch periods
- School holidays
- EOFY
- Black Friday
- Boxing Day
- Other promotional events
Requirements
Must Have- 2-5+ years of hands-on Meta Ads experience
- Proven eCommerce experience (Shopify preferred)
- Experience managing and scaling paid social budgets above AUD $100,000 per month
- Strong understanding of acquisition, retargeting and full-funnel strategy
- Ability to analyse performance and make decisions independently
- Experience working in fast-paced retail or eCommerce environments
- Strong communication and reporting skills
Highly Desirable- TikTok Ads experience
- Triple Whale experience
- Sporting goods, retail or consumer product experience
- Experience managing Black Friday, EOFY, Boxing Day or other major sale events
- Experience leveraging AI tools to improve creative production, ad testing, campaign analysis, reporting, or workflow efficiency.
We Are Not Looking For- Someone who only reports on campaigns
- Someone who relies on agencies for strategy
- Someone focused on vanity metrics
- Someone who has maintained accounts but never scaled them
Application RequirementsPlease include the following:
1- Largest monthly Meta budget you have personally managed
2- Largest eCommerce account you have personally been responsible for (annual revenue or monthly revenue)
3- What is the biggest Meta account you have successfully scaled, and from what spend level to what spend level?
4- A brief Meta case study including:
- Industry/niche
- Monthly ad spend
- Revenue generated
- ROAS achieved
- Your specific contribution
- What actions you took to improve performance
5- Your experience with:
- Shopify
- Triple Whale (or similar attribution platforms)
- TikTok Ads
- AI tools used for creative testing, reporting or optimisation
6- Links to your LinkedIn profile and portfolio/case studies (if available)
Applications without specific performance metrics or case studies may not be considered.
Click on Apply to know more.