EdgeVerve
Website:
edgeverve.com
Job details:
Greetings from EdgeVerve Systems Limited!
We are currently hiring for a Product Marketing / Strategy Role to drive market positioning and growth for our innovative products.
Key Responsibilities
- Understand the market landscape and work with product management, leadership, marketing and sales, teams to develop positioning, value proposition, differentiation, and utility for EdgeVerve products
- Develop a deep understanding of the EdgeVerve product and features and use this knowledge to build core product messaging, narrative , value propositions, and content to launch, market and sell these products - content such as brochures, videos, case studies, demos, sales content, and other content to support marketing and sales campaigns.
- Influencing Product Roadmap based on your understanding of the changing market landscape and customer buying patterns
- Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments
- Support the business strategy of penetration across strategic client segments. Work with the regional marketing team to design and execute multi-channel marketing programs to enhance sales for the solutions
- Design and develop thought leadership programs to enhance brand visibility in the IDP platform space as well as industry verticals
- Work with analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings
Knowledge /Skills Required
- Hands-on experience of having driven (some, if not all) of the following activities – GTM campaigns, Analyst relations, Product launches, Sales enablement
- High impact communication across multiple formats: Full professional proficiency in English
- Thorough understanding of content-led brand development principles, frameworks, techniques, and best practices
- Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition
- Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy
Interested? Let’s Connect!
For the next steps in the hiring process, please reach out:
📞 Phone: 7904267973
📧 Email: rohith.m09@infosys.com
Click on Apply to know more.