Website:
usprintfactory.com
Job details:
Job Description: Senior Performance Media Buyer (US GEO)
Location: Remote (India) Experience: 5+ Years in Digital Advertising Focus: US-based ECOM (Primarily Nutra) and Lead Generation (Auto Insurance, Home Improvement, Health Insurance, Home Insurance)
Role Objective
We are looking for a high-level Media Buyer to own the strategy and execution of performance marketing campaigns targeting the US market. You will be responsible for driving E-com Sales (Nutra), High-quality leads and inbound calls for high-intent niches including health insurance (ACA/Medicare/Insurance) and home services (Solar/Roofing).
Key Responsibilities
- Campaign Management: Build, launch, and scale campaigns across Meta (Facebook/Instagram), Google Search/YouTube, and TikTok.
- Compliance: Ensure all ad creatives and landing pages adhere to US-specific regulations (e.g., CMS guidelines for Medicare, TCPA compliance for lead-gen).
- Creative Strategy: Direct the creation of high-converting UGC, static images, and "advertorial" style landing pages.
- Lead Quality Optimization: Manage "Cost Per Acquisition" (CPA) while ensuring high lead-to-call conversion rates and minimizing "garbage" leads.
- Tech Stack Mastery: Work with GoHighLevel (GHL), Ringba (for call tracking), and Zapier to ensure seamless lead flow.
Required Qualifications
- Market Experience: Proven track record of at least 3 years specifically managing US-based campaigns.
- Niche Expertise: Deep experience in at least two of the following: E-COM (Nutra), ACA, Auto Insurance, Medicare, Solar, Auto Insurance, or Home Improvement.
- Communication: Fluent English with the ability to write/edit US-centric ad copy that resonates with American consumer pain points.
If you haven't worked for the US GEO and for any of the above mentioned Niches and if you had previously applied. Please DO NOT APPLY !
Click on Apply to know more.