Maalibu Digital Media
Website:
maalibu.com
Job details:
Role Description
We’re looking for a highly confident and results-driven Media Buyer who specializes in Meta (Facebook & Instagram) Ads, with a strong track record in lead generation for healthcare businesses (clinics, doctors, medical services). This is not a role for someone who needs hand-holding — we want a proactive operator who takes ownership, tests aggressively, and delivers consistent results.
Key Responsibilities:
* Plan, launch, and optimize Meta Ads campaigns focused on high-quality lead generation
* Work with healthcare/clinic clients to understand their target audience and conversion goals
* Independently manage ad budgets, bidding strategies, and performance tracking
* Continuously test creatives, audiences, and funnels to improve CPL and ROI
* Analyze campaign data and make decisions without requiring constant guidance
* Scale winning campaigns while maintaining efficiency
* Stay updated with Meta Ads trends, policies, and algorithm changes
Requirements:
* Proven experience running Meta Ads campaigns for healthcare, clinics, or similar service-based industries
* Strong understanding of lead generation funnels (landing pages, forms, WhatsApp, etc.)
* Ability to work independently and take full ownership of campaigns
* Confident decision-maker with a test-and-learn mindset
* Data-driven approach with solid analytical skills
* Experience handling multiple ad accounts and budgets
* Strong communication and reporting skills
What We’re Looking For:
* Someone proactive who doesn’t wait for instructions
* Confident in their strategy and execution
* Focused on performance, not vanity metrics
* Comfortable working with minimal supervision
Nice to Have:
* Experience with CRM integrations or lead tracking systems
* Copywriting or creative direction skills for ads
* Experience scaling campaigns across multiple locations
How to Apply:
- Share your portfolio or case studies showing lead generation results for healthcare/clinic clients, including CPL and ROI metrics.
Click on Apply to know more.