Website:
cityethernal.com
Job details:
Company Description City Ethernal LLP is an extended arm of the Kohinoor Group, focused on redevelopment projects that transform the urban landscape of Pune. It is a strategic collaboration between the established Kohinoor Group, known for its excellence in execution and on-time project delivery, and the Rohit Joshi Group, recognized for expertise in strategic acquisitions, public relations, and luxury housing. Together, the partnership aims to redefine standards in the Pune real estate and construction industry through high-quality, thoughtfully planned projects. City Ethernal LLP offers a dynamic environment for professionals interested in innovative redevelopment and premium real estate development.
Role Description The Senior Marketing Manager (Real Estate) will lead the marketing strategy and execution for redevelopment and luxury housing projects in Pune. This full-time, on-site role involves developing integrated marketing plans, overseeing branding and positioning, and managing campaigns across digital and traditional channels. The role includes conducting market research, analyzing competition, and identifying target customer segments to drive lead generation and sales. The Senior Marketing Manager will coordinate with sales, project, and leadership teams to align marketing initiatives with business goals, supervise agency and vendor relationships, and manage marketing budgets and performance reporting. The position is based in Pune and requires regular on-site collaboration with internal and external stakeholders.
Qualifications
- Proven real estate marketing experience, including project branding, campaign planning, and lead-generation strategies for residential or redevelopment projects.
- Strong knowledge of digital marketing tools and channels, such as social media, performance marketing, email campaigns, and content-driven outreach.
- Experience in market research, customer segmentation, competitor analysis, and data-driven decision-making to optimize marketing performance.
- Excellent communication, presentation, and stakeholder management skills, with the ability to work closely with sales, project, and leadership teams.
- Demonstrated capability in managing agencies, vendors, and PR activities, including events, launches, and media engagement.
- Solid understanding of the Pune real estate market and buyer behavior, especially in redevelopment and luxury housing, is highly preferred.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field; relevant certifications in digital marketing or brand management are an advantage.
- Ability to work on-site full-time in Pune, handle multiple projects simultaneously, and deliver within timelines in a fast-paced environment.
- Real Estate experience is required
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